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Sermo Announces New Client Center with Advanced Mining and Monitoring of Organic Physician Dialog
Date:7/14/2010

CAMBRIDGE, Mass., July 14 /PRNewswire/ -- Sermo (http://sermo.com/client), the largest online physician community, today announced the Sermo Client Center. Based on four years of client feedback and built on a new platform, the new Sermo Client Center meets demands for enhanced navigation, mining and monitoring of organic physician dialog. Continually growing with more than 50,000 posts, 1 million comments and nearly 4 million votes, Sermo is rich with physician insights across 68 specialties. The Sermo Client Center provides more options to tap into this intelligence through highly-personalized tracking of key content, an easier-to-navigate user interface, powerful search logic and many other enhancements.

Sermo continues to build on its ability to provide clients with actionable insight while protecting physician anonymity. The company currently works with 10 of the 12 largest pharmaceutical companies and has over 250 clients in the pharmaceutical, biopharmaceutical, device, PR, market research, and financial services industries.

"The new Sermo Client Center allows us to follow actual physician conversations and learn what's important to them," said Emily Downward, senior vice president of digital health at Edelman. "With the updates, we can set email alerts to track specific conversations, filter search results, and drill down into content most relevant to our clients' brands. The insights we gain through Sermo aren't available anywhere else and give us a competitive advantage as we develop strategies and programs to engage with different specialties."

Since launching in 2006, more than 115,000 physicians have joined Sermo to discuss a wide range of issues spanning clinical cases, pharmaceuticals, practice management, and healthcare reform. Sermo allows clients to tap into this peer-to-peer dialog to gain market intelligence and increase brand awareness through a variety of products that leverage its social media platform. Beyond the Client Center, Sermo offers targeted surveys, private online focus groups, and client posts that educate and inform MDs across multiple specialties simultaneously.

"The Sermo Client Center is a major leap forward for our clients and for us as a company," said Founder and CEO Dr. Daniel Palestrant, MD. "In 2007, we delivered the Sermo Dashboard, which for the first time allowed companies to observe unsolicited physician discussions. With the new Sermo Client Center, we've made advancements across the board that we believe will change the way companies do research and evaluate physician perceptions."

New Sermo Client Center offerings include:

Improved ability to mine content about a brand or area of interest

  • Search both comments and posts, providing access to 20x more content
  • Narrow-down and prioritize relevant posts with advanced filtering
  • Generate customized search results using powerful search logic

Highly personalized monitoring of peer-to-peer discussions

  • Receive email alerts based on topics of interest/keywords
  • Follow discussions and see live updates as new content appears
  • Save customized search results and share them with colleagues

Enhanced user experience with easy navigation of key content

  • Monitor highly personalized content in one place with the Sermo Tracker
  • Find content more quickly with an enhanced design and streamlined workflows
  • Track up-to-the-minute community stats from the Sermo Homepage

Availability and Pricing

The new Sermo Client Center is available immediately directly from Sermo.  Visit http://sermo.com/client/product/client-center to receive a live demo and the latest pricing information.

About Sermo

Sermo is the largest online physician community, where over 115,000 practicing physicians discuss a wide range of issues from clinical cases to advice about drugs and practice management. By leveraging Sermo's social media platform, clients can tap into unsolicited, peer-to-peer dialog and engage MDs to gain market intelligence and increase brand awareness. For more information, visit http://www.sermo.com/client.


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