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Sermo Announces New Client Center with Advanced Mining and Monitoring of Organic Physician Dialog
Date:7/14/2010

CAMBRIDGE, Mass., July 14 /PRNewswire/ -- Sermo (http://sermo.com/client), the largest online physician community, today announced the Sermo Client Center. Based on four years of client feedback and built on a new platform, the new Sermo Client Center meets demands for enhanced navigation, mining and monitoring of organic physician dialog. Continually growing with more than 50,000 posts, 1 million comments and nearly 4 million votes, Sermo is rich with physician insights across 68 specialties. The Sermo Client Center provides more options to tap into this intelligence through highly-personalized tracking of key content, an easier-to-navigate user interface, powerful search logic and many other enhancements.

Sermo continues to build on its ability to provide clients with actionable insight while protecting physician anonymity. The company currently works with 10 of the 12 largest pharmaceutical companies and has over 250 clients in the pharmaceutical, biopharmaceutical, device, PR, market research, and financial services industries.

"The new Sermo Client Center allows us to follow actual physician conversations and learn what's important to them," said Emily Downward, senior vice president of digital health at Edelman. "With the updates, we can set email alerts to track specific conversations, filter search results, and drill down into content most relevant to our clients' brands. The insights we gain through Sermo aren't available anywhere else and give us a competitive advantage as we develop strategies and programs to engage with different specialties."


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