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Sermo, Inc. Introduces New Sponsorship Product for Pharma, Biotech and Life Sciences
Date:9/7/2011

he last three months, more than three times the next largest competitor.

Sermo Sponsorship was designed to maximize the use of already-approved materials, making rollout of educational materials and resources for physicians simple, quick and cost effective. Sermo Sponsorship also allows targeting by specialty, ensuring relevancy and maximizing physician interest and engagement.

In addition to the Client Post product already available on Sermo, which allows companies to spark discussion directly with physicians, new sponsorship opportunities include:

  • Brand Pages – leverage existing materials to create a dedicated branded presence on Sermo consisting of useful educational tools and resources
  • Targeted Spotlights – direct the physicians you care about to Brand Pages using announcements interspersed throughout Sermo website
  • Mobile messaging – instantly alert and inform specialists about brand, product and company developments
  • Exclusivity – target specialists with your message on an exclusive basis for two- to four-week periods

"The Sermo Sponsorship product helped drive awareness of a major new oncology drug during the period immediately following the American Society of Clinical Oncology (ASCO) annual meeting," said Rich Westelman, Senior Vice President of Sales at Sermo.  "By choosing Sermo's online community, the brand brought its important new message to key influencers, during the most active, receptive time of the year."

About Sermo

Sermo is the largest online physician community in the United States, with over 120,000 physicians spanning 68 specialties.  All Sermo members are verified and credentialed physicians who collaborate on cases and exchange observations to improve patient care, discuss drugs and devices, and share information on new therapies and innovations. Sermo also provides a way to target and en
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