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Senior Executives from HP, IBM and Omniture Headline "Leaders and Lessons Learned" Sales and Marketing Summit 2009
Date:2/13/2009

Pipeline Acceleration, Channel Effectiveness and Demand Creation Best Practice Findings to be released at SiriusDecisions B-to-B Conference.

Wilton, CT (PRWEB) February 13, 2009 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that top executives from Hewlett-Packard Company, IBM Corporation and Omniture will present best practices on improving revenue growth through optimization of sales and marketing at its Summit 2009. The Summit, themed "Leaders and Lessons Learned," will be held May 13-15 at the Fairmont Scottsdale Resort, Scottsdale, Arizona. Findings from SiriusDecisions' research on best practices in demand creation, sales effectiveness and channels will be released.

To date, Summit keynoters include: Deborah Nelson, senior vice president of marketing, Technology Solutions Group, Hewlett-Packard Company; Buell Duncan, vice president of marketing, IBM Software Group; and Gail Ennis, senior vice president of global marketing, Omniture. Each will share their success stories and best practices in optimizing sales and marketing. For additional information about this event, visit SiriusDecisions Summit 2009.

Richard Eldh, SiriusDecisions' managing director and co-founder, and Summit 2009 chair, said, "With the release of our research findings in the areas of demand creation, sales readiness and channels, coupled with a strong speaker panel, delegates will receive the fact-based intelligence necessary to impact top-line growth, especially during these turbulent economic times." Eldh also said, "This event brings together senior level executives and provides a platform for best practice sharing and actionable research that drive sales and marketing optimization strategies and accelerate revenue growth."

The premiere b-to-b conference, sponsored by Alinean, Brainshark, Dow Jones Business & Relationship Intelligence, Eloqua, Kadient, SAVO and Vtrenz is expected to attract more than 350 sales and marketing executives for three days of keynote presentations, networking and interactive learning sessions.

SiriusDecisions executives and analysts will present the findings of their original research based on their 2008 and 2009 surveys of over 300 sales and marketing executives worldwide. The research presentations will include:
-    Demand Creation: A look at the global demand center, waterfall dynamics, lead nurturing strategies, and how to use customer feedback to effectively account-base market.
-    Sales Effectiveness: An understanding of the elements of an optimal sales automation 2.0 platform; pipeline dynamics and marketing's contribution; playbook development and its impact on sales and partner effectiveness.
- Channel Enablement: An understanding on what the channel leaders are doing and what they are learning.
-    Reputation Management: An overview of the convergence zone of traditional and social media, and its impact on demand creation.

There also will be a vendor showcase, where key suppliers share their solutions for enabling sales and marketing optimization and the acceleration of revenue growth.

Additional sponsors include: Aprimo, By Appointment Only, The Lead Dogs, Manticore, Neolane, Oceanos, Tippit, ValueSelling Associates and WebReply.

About SiriusDecisions
SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data. SiriusDecisions Executive Advisory Services, Consulting Services, Benchmark Assessment Services, Learning and Events provide senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information about SiriusDecisions, head-quartered in Wilton, CT, visit: http://www.siriusdecisions.com.

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Read the full story at http://www.prweb.com/releases/2009/02/prweb2041274.htm.


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