Pipeline Acceleration, Channel Effectiveness and Demand Creation Best Practice Findings to be released at SiriusDecisions B-to-B Conference.
Wilton, CT (PRWEB) February 13, 2009 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that top executives from Hewlett-Packard Company, IBM Corporation and Omniture will present best practices on improving revenue growth through optimization of sales and marketing at its Summit 2009. The Summit, themed "Leaders and Lessons Learned," will be held May 13-15 at the Fairmont Scottsdale Resort, Scottsdale, Arizona. Findings from SiriusDecisions' research on best practices in demand creation, sales effectiveness and channels will be released.
To date, Summit keynoters include: Deborah Nelson, senior vice president of marketing, Technology Solutions Group, Hewlett-Packard Company; Buell Duncan, vice president of marketing, IBM Software Group; and Gail Ennis, senior vice president of global marketing, Omniture. Each will share their success stories and best practices in optimizing sales and marketing. For additional information about this event, visit SiriusDecisions Summit 2009.
Richard Eldh, SiriusDecisions' managing director and co-founder, and Summit 2009 chair, said, "With the release of our research findings in the areas of demand creation, sales readiness and channels, coupled with a strong speaker panel, delegates will receive the fact-based intelligence necessary to impact top-line growth, especially during these turbulent economic times." Eldh also said, "This event brings together senior level executives and provides a platform for best practice sharing and actionable researc
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