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Secure Symbology: Making New Jersey Proud While Saving Lives
Date:10/9/2007

WAYNE, N.J., Oct. 9 /PRNewswire/ -- A homegrown New Jersey company is earning accolades for its anti-counterfeiting technology that safeguards the pedigree of pharmaceuticals everywhere. Secure Symbology (http://www.securesymbology.com), a Wayne, NJ based company has been chosen as an Honored Finalist as Emerging Business of the Year by NJBiz Magazine. The company is being recognized for its vision to wipe out counterfeit drugs worldwide.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070530/NEW056LOGO )

"Counterfeit drugs are a $50 billion a year problem but with Secure Symbology's unique unit-level 'track and trace' bar-code technology, authentic drugs, down to the individual bottle, receive a serial number and its history can be recalled from production line to pharmacy shelf," says company CEO Graham Sampson. "Full implementation of this amazing yet cost-efficient technology will one day give all consumers the confidence that the drugs they are taking are in fact authentic ones that will protect their health and lives."

Founded in 2003, Secure Symbology is also currently helping manufacturers meet the state of California's January 1, 2009 deadline that will require all pharmaceutical manufacturers to guarantee the pedigree of their products entering the state. Having successfully addressed the sophisticated and high- speed packaging systems used by the pharmaceutical industry, Secure Symbology is in the process of expanding its reach to include the automotive, aeronautical, and food manufacturers, in addition to luxury brands and consumer product manufactures with their ever-increasing product counterfeiting problems. Counterfeiting worldwide is a $500 billion to trillion dollar a year problem that is growing about 20% each year. Secure Symbology is also developing systems utilizing its unique technology to assist Homeland Security in the tracking of shipping containers.

CEO Sampson is an extremely successful entrepreneur in New Jersey. Prior to building Secure Symbology, Sampson started ECI Conference Call Services, also based in Wayne. He is a member of the NJBiz Hall of Fame.

"It takes much more than just being better, faster and cheaper to be successful. What you must also do is create value," says Sampson. "Secure Symbology is creating value at many levels: for the business whose products are being protected and for the consumer who is buying a product they believe will do what the manufacturer and their doctor says it will do."

All Business of the Year finalists will be honored on November 7th at a banquet in Long Branch.


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SOURCE Secure Symbology
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