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Scientists Using Social Media to Inform Lab Purchasing Decisions
Date:11/28/2007

al as a way to bond with their customers in a way that really drives loyalty."

The preliminary results can be downloaded at: http://www.gene2drug.com/reports/Default.asp?action=details&report_id=184

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and consulting firm serving the life science tools industry. By leveraging our professional social network of tens of thousands of biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

ABOUT PJA ADVERTISING + MARKETING

PJA is proud to be named 2006 Agency of the Year and 2007 Agency of the Year Runner-Up by BtoB Magazine. PJA is a $50 million advertising and marketing agency with offices in Cambridge, Mass. and San Francisco, Calif. PJA serves a global roster of technology, life science and healthcare clients that includes: Novell, Boston Scientific, Akamai, Gene Logic, TriZetto, and Invitrogen. For more information, visit http://www.agencypja.com.

For more information, please contact:

Bill Kelly

President

BioInformatics, LLC

2111 Wilson Blvd., Suite 250

Arlington, VA 22201

703.778.3080 x15 (phone)

703.778.3081 (fax)

b.kelly@gene2drug.com

http://www.gene2drug.com/


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