| HOME >> BIOLOGY >> TECHNOLOGY |
ARLINGTON, Va., Nov. 28 /PRNewswire/ -- Life scientists are highly engaged users of a variety of social media, according to preliminary results of a worldwide study of more than 1,500 scientists released today by BioInformatics, LLC, a leading provider of market research services. The survey, co-sponsored by BioInformatics, LLC and PJA Advertising + Marketing, an award-winning business-to business advertising and marketing agency, found that 77 percent of life scientists participate in some type of social media.
The leading reasons for this participation are to find application and troubleshooting tips, protocols, and product reviews. In fact, company websites were identified as the most trusted source of product information, with 54 percent of respondents indicating that their purchasing decisions are influenced by social media.
Social media refers to blogs, podcasts, online communities, Wikis, and social networking sites that are increasingly being used by professionals to share experiences, opinions and advice. While scientists still consider their suppliers to be the most trusted source of product information, 45 percent of those surveyed find "access to objective feedback on products and services from multiple sources" to be the most valuable aspect of social media.
"Life scientists were among the first to use the Internet to communicate, collaborate and contribute to a common body of knowledge," says Bill Kelly, President of BioInformatics, LLC. "But a new generation of Web applications is making this process easier and faster, which presents both opportunities and challenges for our corporate clients attempting to influence life scientists' purchasing behavior."
Hugh Kennedy, Executive Vice President and Partner at PJA concurred:
"Scientists aren't laggards to the IT crowd in social media -- they've been
right there all along. It's only recently, however, that life science
suppliers have begun to grasp social media's potenti
'/>"/>
| SOURCE BioInformatics, LLC Copyright©2007 PR Newswire. All rights reserved |
Related biology technology :
1. Gladstone scientists uncover potential mechanism of memory loss in Alzheimers disease
2. Three Studies by Independent Scientists Highlighting Pressure Cycling Technology (PCT) to be Presented this Week at the British Mass Spectrometry Societys 29th Annual Meeting
3. Social Network for Scientists Marks Ten Years Online
4. Scientists synthesize memory in yeast cells
5. Scientists synthesize memory in yeast cells
6. University of Leicester scientists discover technique to help friendly bacteria
7. Scientists discover how cancer may take hold
8. Yale scientists make 2 giant steps in advancement of quantum computing
9. New Scientists Boost Disease-based Research at Boston Biomedical Research Institute
10. Scientists say sabercat bit like a pussycat
11. New Corporate Website Launched - Focus on Life Scientists, Flow Cytometrists, & Clinicians
| Copyright © 2003-2012 Bio-Medicine. All rights reserved. ABOUT | CONTACT US | DISCLAIMER | PRIVACY POLICY | TERMS AND CONDITIONS |  |