Navigation Links
Scientists Using Social Media to Inform Lab Purchasing Decisions
Date:11/28/2007

ARLINGTON, Va., Nov. 28 /PRNewswire/ -- Life scientists are highly engaged users of a variety of social media, according to preliminary results of a worldwide study of more than 1,500 scientists released today by BioInformatics, LLC, a leading provider of market research services. The survey, co-sponsored by BioInformatics, LLC and PJA Advertising + Marketing, an award-winning business-to business advertising and marketing agency, found that 77 percent of life scientists participate in some type of social media.

The leading reasons for this participation are to find application and troubleshooting tips, protocols, and product reviews. In fact, company websites were identified as the most trusted source of product information, with 54 percent of respondents indicating that their purchasing decisions are influenced by social media.

Social media refers to blogs, podcasts, online communities, Wikis, and social networking sites that are increasingly being used by professionals to share experiences, opinions and advice. While scientists still consider their suppliers to be the most trusted source of product information, 45 percent of those surveyed find "access to objective feedback on products and services from multiple sources" to be the most valuable aspect of social media.

"Life scientists were among the first to use the Internet to communicate, collaborate and contribute to a common body of knowledge," says Bill Kelly, President of BioInformatics, LLC. "But a new generation of Web applications is making this process easier and faster, which presents both opportunities and challenges for our corporate clients attempting to influence life scientists' purchasing behavior."

Hugh Kennedy, Executive Vice President and Partner at PJA concurred: "Scientists aren't laggards to the IT crowd in social media -- they've been right there all along. It's only recently, however, that life science suppliers have begun to grasp social media's potential as a way to bond with their customers in a way that really drives loyalty."

The preliminary results can be downloaded at: http://www.gene2drug.com/reports/Default.asp?action=details&report_id=184

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and consulting firm serving the life science tools industry. By leveraging our professional social network of tens of thousands of biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

ABOUT PJA ADVERTISING + MARKETING

PJA is proud to be named 2006 Agency of the Year and 2007 Agency of the Year Runner-Up by BtoB Magazine. PJA is a $50 million advertising and marketing agency with offices in Cambridge, Mass. and San Francisco, Calif. PJA serves a global roster of technology, life science and healthcare clients that includes: Novell, Boston Scientific, Akamai, Gene Logic, TriZetto, and Invitrogen. For more information, visit http://www.agencypja.com.

For more information, please contact:

Bill Kelly

President

BioInformatics, LLC

2111 Wilson Blvd., Suite 250

Arlington, VA 22201

703.778.3080 x15 (phone)

703.778.3081 (fax)

b.kelly@gene2drug.com

http://www.gene2drug.com/


'/>"/>
SOURCE BioInformatics, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related biology technology :

1. Gladstone scientists uncover potential mechanism of memory loss in Alzheimers disease
2. Three Studies by Independent Scientists Highlighting Pressure Cycling Technology (PCT) to be Presented this Week at the British Mass Spectrometry Societys 29th Annual Meeting
3. Social Network for Scientists Marks Ten Years Online
4. Scientists synthesize memory in yeast cells
5. Scientists synthesize memory in yeast cells
6. University of Leicester scientists discover technique to help friendly bacteria
7. Scientists discover how cancer may take hold
8. Yale scientists make 2 giant steps in advancement of quantum computing
9. New Scientists Boost Disease-based Research at Boston Biomedical Research Institute
10. Scientists say sabercat bit like a pussycat
11. New Corporate Website Launched - Focus on Life Scientists, Flow Cytometrists, & Clinicians
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/17/2017)...  If only one in every hundred cells ... to chemotherapy, thousands of cancer cells would remain ... finding these mutations in ever-smaller subpopulations of tumor ... in blood — to guide treatment decisions and ... however, detecting these genetic anomalies may be more ...
(Date:2/16/2017)... ... February 16, 2017 , ... Avomeen & MichBio will ... event will be held at Avomeen Analytical Services (4840 Venture Dr., Ann Arbor, Michigan ... organization. They provide an opportunity to interact with peers, make new connections and talk ...
(Date:2/16/2017)...  ArmaGen, Inc., a privately held biotechnology company ... neurological disorders, today reported preliminary evidence of cognitive ... investigational therapy for the treatment of Hurler and ... or MPS I). The initial results from an ... at the 13 th annual WORLD Symposium ...
(Date:2/16/2017)... February 16, 2017 Patient ... of innovative telemedicine application, new and leading edge ... experiencing a boom worldwide. The healthcare sector as ... technologies, services and new therapies for companies such ... RHT), Cellectar Biosciences, Inc. (NASDAQ: CLRB ...
Breaking Biology Technology:
(Date:2/7/2017)... , Feb. 7, 2017 Zimmer Biomet ... in musculoskeletal healthcare, will present at the LEERINK Partners ... York Palace Hotel on Wednesday, February 15, 2017 at ... webcast of the presentation can be accessed at ... following the conference via Zimmer Biomet,s Investor Relations website ...
(Date:2/3/2017)... A new independent identity strategy consultancy firm announces its ... to fill a critical niche in technical and policy ... Mark Crego and Janice Kephart together ... that span federal governments, the 9/11 Commission, private industry, ... has a common theme born from a shared passion ...
(Date:2/1/2017)... February 1, 2017 IDTechEx Research, a leading ... technology, announces the availability of a new report, Sensors for ... Continue Reading ... ... collaborative robots. Source: IDTechEx Report "Sensors for Robotics: Technologies, Markets and ...
Breaking Biology News(10 mins):