Navigation Links
Sales Success Shows Neuromarketing Moves Magazines: New Scientist Reports 12% Increase in Newsstand Sales for Issue Featuring NeuroFocus-Tested Cover Design
Date:9/2/2010

nies are already using our neurological testing and realizing the benefits firsthand themselves," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "What these results for New Scientist add is clear, unmistakable, and very public validation for the core science that underlies all that we do at NeuroFocus. We are proud to have helped New Scientist achieve this success, we appreciate their confidence in our capabilities, and we invite the rest of the publishing industry and other companies as well to adopt this 21st century marketing science for their own advantage."

Dr. Pradeep added that the same neuromarketing technology and methodology used for the New Scientist study is applied to enable clients to ascertain consumers' subconscious responses to package design. "A magazine cover serves the same purpose as a package design does for consumer goods," he said. "It attracts attention and stimulates emotional engagement, which is essential to drive purchase intent. This kind of sales success, in such a competitive environment as a crowded newsstand, carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers' subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows clearly and unequivocally what our neuromarketing capabilities can deliver at the cash register."

Dr. Pradeep is the author of the new best-seller, "The Buying Brain: Secrets for Selling to the Subconscious Mind."

About NeuroFocus

The world's largest neuromarketing firm, NeuroFocus (http://neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, in-store marketing, advertising, and entertainment. NeuroFocus clients include leading companies across categories including auto
'/>"/>

SOURCE NeuroFocus
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related biology technology :

1. Hoviones Sales Grow 15%
2. Dehaier Medical Systems Signs $1.6 Million Oxygen-Chip Sales Contract
3. RSB Spine, LLC, Announces Record Second-Quarter 2010 Revenue and Monthly Sales Milestone
4. Use Key Performance Indicators to Generate Sales Success Says Expert Lenann McGookey Gardner
5. New Generation Disinfecting Products to be Launched in Direct Sales Channel
6. RBC Life Sciences Fills Newly Created Vice President of Sales and Marketing Position With Industry Veteran
7. Microbix Reports a Record Increase in Worldwide Sales for 2nd Quarter 2010
8. China Sky One Medical Provides Sales Forecast for 13 New Products
9. Industry Leaders from Blue Coat, Oracle, Polycom, Siemens and Taleo Headline SiriusDecisions Sales and Marketing Summit 2010
10. The MedZilla Report for February 2010 - Health Care Growth Slows; Big Pharma May Cut Thousands as Sales Landscape Changes
11. DuPont Expects Strong 2010 Agriculture & Nutrition Sales Growth, Margin Expansion
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2015)... VIEW, Calif. , May 5, 2015  23andMe, ... launch of the Lupus Research Study in ... 5,000 individuals with systemic lupus erythematosus, more commonly known ... the genetics of lupus. The effort is also in ... with Lupus Awareness Month in May. Approximately ...
(Date:5/5/2015)... 5, 2015  Tikcro Technologies Ltd. (OTCQB: TIKRF) ... continue trading on OTCQB  Marketplace, the market for ... allows for a continuous public market for trading ... real-time quotes and market information on us through ... Marketplace includes U.S. and international companies in venture ...
(Date:5/5/2015)... , May 5, 2015  A group of ... of the Coma Research Institute, a non-profit organization dedicated ... and families suffering from disorders of consciousness.  ... http://photos.prnewswire.com/prnh/20150504/213779LOGO   ... of consciousness, in which no voluntary actions can be ...
(Date:5/5/2015)... FRANCISCO, Calif. , May 5, 2015 ... treatment of cancer, today announced that Sean McCarthy ... the Credit Suisse Antibody Day in New ... May 6. Dr. McCarthy will present an overview of ... and Probody drug conjugate programs. About CytomX ...
Breaking Biology Technology:23andMe Launches the Lupus Research Study in Collaboration with Pfizer Inc. 223andMe Launches the Lupus Research Study in Collaboration with Pfizer Inc. 3Tikcro Technologies Announces Approval to Continue Trading on OTCQB 2Biotechnology Executives and Medical Doctors Team Up to Tackle Coma and Disorders of Consciousness 2Biotechnology Executives and Medical Doctors Team Up to Tackle Coma and Disorders of Consciousness 3Biotechnology Executives and Medical Doctors Team Up to Tackle Coma and Disorders of Consciousness 4Biotechnology Executives and Medical Doctors Team Up to Tackle Coma and Disorders of Consciousness 5
... Fats, Uses No Water, Produces Pure Glycerin, ... Inc., a,new-generation biodiesel refining and distribution company, announced ... biodiesel refinery,leveraging a novel solid catalyst that converts ... planned to be located in Seymour,Ind., eliminates the ...
... 9 For Hispanic-Americans without health,insurance, it can ... doctor,visits and prescription medicines. However, help is available ... by their doctors. Listen to this report ... Registered journalists can access video, audio, ...
... departments (ED) hold a,critical key in improving acute ... all the tools that you need to improve ... Better Myocardial,Infarction Outcomes: Emergency Departments Hold the Key," ... Deborah Diercks, MD; James Hoekstra, MD; and,Charles Pollack, ...
Cached Biology Technology:New Benefuel Refinery Targets Key Flaws in Biodiesel Production 2New Benefuel Refinery Targets Key Flaws in Biodiesel Production 3Free CME-certified Webcast: Opening the Door to Better Myocardial Infarction Outcomes: Emergency Departments Hold the Key 2Free CME-certified Webcast: Opening the Door to Better Myocardial Infarction Outcomes: Emergency Departments Hold the Key 3
(Date:4/1/2015)... Conn. , Apr. 1, 2015  NXT-ID, Inc. ... biometric authentication company focused on the growing mobile commerce ... of Wocket smart wallets is underway to early access ... access group includes usage at retail outlets including Walmart, ... Pharmacy. Users report Wocket was accepted at all outlets ...
(Date:3/30/2015)... --Research and Markets ( http://www.researchandmarkets.com/research/lc9bnl/global_gesture ) has ... Market in Automotive Sector 2014-2018" report to their ... Recognition market in Automotive Sector to grow at a ... Gesture recognition is the ability of a device to ... Gesture recognition technology can be 2D-based or 3D-based. It ...
(Date:3/24/2015)... 2015   NexID Biometrics LLC, whose spoof-mitigation ... today announced the beginning of shipments of version 2.0 ... The company, based in Potsdam, N.Y. ... Expo, which began here today at the Walter E. ... of its SDK boosts the accuracy rate range to ...
Breaking Biology News(10 mins):NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 2NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 3NXT-ID Reports Second Shipment of Wocket Smart Wallets Underway to Early Access Pre-order Customers and Provides User Feedback 4Global Gesture Recognition Market in Automotive Sector Report 2015 - Growing Number of Partnerships 2NexID Begins Shipments Of Version 2.0 Fake-Finger-Detection Solution 2
... million years ago inhabited savannas -- grassy plains dotted with ... that includes earth science Naomi Levin of The Johns Hopkins ... conclusion is at odds with a theory which holds ... put forth by prominent University of California at Berkeley ...
... novel on a dime-store shelf. But "An Invitation to Die" is ... very small. Rice University evolutionary biologists reported in a ... a slime mold seem to have an advantage that not only ... on eating into sacrificing themselves for the common good. ...
... just polar bears. That is the message from Dr ... been published in Meteorological Applications . The research, ... to engage the British public with climate change, explores ... against a backdrop of increased climate scepticism. ...
Cached Biology News:Early human habitat was savanna, not forest 2A Dicty mystery solved 2Beyond polar bears? Experts look for a new vision of climate change to combat skepticism 2
...
...
... SureLINK HRP Conjugation Kits are based ... conjugates that are consistent and reproducible. ... to conjugate your protein or antibody, ... storage buffer. Activated HRP is ...
Convenient 10X buffer concentrate used to maximize binding to the solid phase in microwell ELISA. Formulated to provide optimal pH and ionic strength for binding of antibodies and some antigens. Co...
Biology Products: