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Sales Success Shows Neuromarketing Moves Magazines: New Scientist Reports 12% Increase in Newsstand Sales for Issue Featuring NeuroFocus-Tested Cover Design
Date:9/2/2010

nies are already using our neurological testing and realizing the benefits firsthand themselves," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "What these results for New Scientist add is clear, unmistakable, and very public validation for the core science that underlies all that we do at NeuroFocus. We are proud to have helped New Scientist achieve this success, we appreciate their confidence in our capabilities, and we invite the rest of the publishing industry and other companies as well to adopt this 21st century marketing science for their own advantage."

Dr. Pradeep added that the same neuromarketing technology and methodology used for the New Scientist study is applied to enable clients to ascertain consumers' subconscious responses to package design. "A magazine cover serves the same purpose as a package design does for consumer goods," he said. "It attracts attention and stimulates emotional engagement, which is essential to drive purchase intent. This kind of sales success, in such a competitive environment as a crowded newsstand, carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers' subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows clearly and unequivocally what our neuromarketing capabilities can deliver at the cash register."

Dr. Pradeep is the author of the new best-seller, "The Buying Brain: Secrets for Selling to the Subconscious Mind."

About NeuroFocus

The world's largest neuromarketing firm, NeuroFocus (http://neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, in-store marketing, advertising, and entertainment. NeuroFocus clients include leading companies across categories including auto
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