Navigation Links
Sales Success Shows Neuromarketing Moves Magazines: New Scientist Reports 12% Increase in Newsstand Sales for Issue Featuring NeuroFocus-Tested Cover Design
Date:9/2/2010

LONDON , Sept. 2 /PRNewswire/ -- For marketers everywhere, especially consumer goods companies for whom packaging is a critical determinant of success, the question asked has now been definitively answered: neuromarketing can increase sales—substantially.

When New Scientist approached NeuroFocus to test three different cover designs for an August issue of the magazine, the challenge crystallized what marketers around the globe want to know. Does neuromarketing produce real-world marketplace success?

"We worked with NeuroFocus to select an appealing cover design for New Scientist using their neuromarketing technology," said Graham Lawton, deputy editor. "This issue of the magazine achieved strong UK newsstand sales, making it the second highest selling issue of the year, which is very unusual for the normally quiet month of August. This represents a 12 per cent increase over the same issue in the previous year and is much higher than we would expect for a similar cover story at that time of year, so we would certainly say the experiment was a big success."

Applying its EEG-based full brain measurements of test subjects' subconscious responses to the three covers, NeuroFocus identified one as clearly superior in terms of its overall neurological effectiveness. That specific design scored exceptionally well in emotional engagement, which is one of NeuroFocus' primary NeuroMetrics, the others being attention and memory retention. From those primary NeuroMetrics, NeuroFocus derives measures of purchase intent, novelty, and awareness.

This neuromarketing research marks the first time that the publishing industry has applied EEG technology to determine the appeal of cover designs to the buying public. The results have very significant implications for companies across many categories, but especially those for whom the effectiveness of packaging design is a vital marketplace component.

"A cross-section of the world's leading companies are already using our neurological testing and realizing the benefits firsthand themselves," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "What these results for New Scientist add is clear, unmistakable, and very public validation for the core science that underlies all that we do at NeuroFocus. We are proud to have helped New Scientist achieve this success, we appreciate their confidence in our capabilities, and we invite the rest of the publishing industry and other companies as well to adopt this 21st century marketing science for their own advantage."

Dr. Pradeep added that the same neuromarketing technology and methodology used for the New Scientist study is applied to enable clients to ascertain consumers' subconscious responses to package design. "A magazine cover serves the same purpose as a package design does for consumer goods," he said. "It attracts attention and stimulates emotional engagement, which is essential to drive purchase intent. This kind of sales success, in such a competitive environment as a crowded newsstand, carries real meaning for manufacturers, marketers, and retailers. Full-brain neurological testing provides a deep dive into consumers' subconscious minds, where product trial and purchase decisions are made, and where brand loyalty is formed. This study shows clearly and unequivocally what our neuromarketing capabilities can deliver at the cash register."

Dr. Pradeep is the author of the new best-seller, "The Buying Brain: Secrets for Selling to the Subconscious Mind."

About NeuroFocus

The world's largest neuromarketing firm, NeuroFocus (http://neurofocus.com) brings advanced neuroscience knowledge and expertise to the worlds of branding, product development and packaging, in-store marketing, advertising, and entertainment. NeuroFocus clients include leading companies across categories including automotive, consumer packaged goods, entertainment, food and beverage, financial services, Internet, telecom, pharmaceutical, retail, and other sectors.

Headquartered in the U.S. and operating globally through offices and NeuroLabs in the UK and Europe, the Asia/Pacific region, Latin America, and the Middle East, the company leverages Nobel Prize calibre and Doctorate-level credentials in neuroscience and marketing from UC Berkeley, MIT, Harvard, Oxford, Columbia University, and other leading institutions, combined with executive business management and consulting experience.


'/>"/>
SOURCE NeuroFocus
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. Hoviones Sales Grow 15%
2. Dehaier Medical Systems Signs $1.6 Million Oxygen-Chip Sales Contract
3. RSB Spine, LLC, Announces Record Second-Quarter 2010 Revenue and Monthly Sales Milestone
4. Use Key Performance Indicators to Generate Sales Success Says Expert Lenann McGookey Gardner
5. New Generation Disinfecting Products to be Launched in Direct Sales Channel
6. RBC Life Sciences Fills Newly Created Vice President of Sales and Marketing Position With Industry Veteran
7. Microbix Reports a Record Increase in Worldwide Sales for 2nd Quarter 2010
8. China Sky One Medical Provides Sales Forecast for 13 New Products
9. Industry Leaders from Blue Coat, Oracle, Polycom, Siemens and Taleo Headline SiriusDecisions Sales and Marketing Summit 2010
10. The MedZilla Report for February 2010 - Health Care Growth Slows; Big Pharma May Cut Thousands as Sales Landscape Changes
11. DuPont Expects Strong 2010 Agriculture & Nutrition Sales Growth, Margin Expansion
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/2/2016)... ... May 02, 2016 , ... Meister Media Worldwide ... fresh look and added functionality give the agricultural world a taste of Meister ... shift in agriculture – from precision farming via satellites and Unmanned Aerial Vehicles ...
(Date:4/29/2016)... ... 2016 , ... The MIT bioLogic design team has won multiple A' ... properties can be applied to fabric and formed into living interfaces between body and ... humidity change. The team harvested Natto cells and applied them to fabric with custom ...
(Date:4/29/2016)... 29, 2016 According to ... Research "Separation Systems for Commercial Biotechnology Market - ... Forecast 2015 - 2023", the separation systems for ... Mn in 2014 and is projected to expand ... 2023 to reach US$ 19,227.8 Mn in 2023. ...
(Date:4/29/2016)... ... April 29, 2016 , ... Intelligent Implant Systems announced today that the two-level ... sale in the United States. These components expand the capabilities of the system ... sales beginning in October of 2015, the company has seen significant sales growth in ...
Breaking Biology Technology:
(Date:3/17/2016)... LONDON , March 17, 2016 ... market intelligence, forecasts the global biometrics market will ... an impressive 118% increase from 2015. Consumer electronics, ... with embedded fingerprint sensors anticipated to reach two ... Dimitrios Pavlakis , Research Analyst ...
(Date:3/11/2016)... -- http://www.apimages.com ) - --> http://www.apimages.com ) ... AP Images ( http://www.apimages.com ) - Germany ... the new refugee identity cards. DERMALOG will be unveiling this device, ... Hanover next week.   --> Germany ... produce the new refugee identity cards. DERMALOG will be unveiling this ...
(Date:3/9/2016)... Germany , March 9, 2016 ... country,s government identified that more than 23,000 public service ... or had been receiving their salary unlawfully.    ... African country,s government identified that more than 23,000 public ... name or had been receiving their salary unlawfully.    ...
Breaking Biology News(10 mins):