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Sales Momentum and Covocative Partner to Improve Sales Coaching Effectiveness

Scottsdale, AZ and Boston, MA (PRWEB) August 27, 2013

Sales Momentum, a leader in sales training programs, announced today a partnership with Covocative, Inc. to deliver software-based sales coaching. The initial solution will be targeted at enterprises whose sales teams are bringing new products to market.

By partnering with Covocative, Sales Momentum will build upon its proven track record of delivering sales training programs to the Fortune 2000. Covocative’s coaching software will give Sales Momentum a new delivery option for its expert content and will help sales reps, sales managers, sales executives, and sales enablement staff to improve sales performance through targeted, scalable coaching.

According to Janet Spirer, co-founder of Sales Momentum, “We all know that sales managers are the key to improving sales performance in B2B sales. Covocative’s unique software helps sales managers supercharge their sales coaching by making the most of their one-on-one coaching time with their reps.” Covocative’s web-based coaching system enables managers to coach their sales people at any time and any place while keeping teams focused on their developmental and performance goals.

About Sales Momentum: For more than 30 years, Dr. Richard Ruff and Dr. Janet Spirer – the founders of Sales Momentum – have worked with the Fortune 1000 companies to design and develop sales training programs that make a difference. By working with companies such as UPS, Smith & Nephew, Textron, the Center for Creative Leadership, and Robbins & Myers, they have learned that today’s standard for a great sales force significantly differs from that of the past. Janet and Richard co-authored Mastering Major Account Selling and Parlez-Vous Business. They also publish the sales blog - Sales Training Connection. Richard co-authored with Neil Rackham Managing Major Account Selling and Getting Partnering Right. These books are available here.

About Covocative: Covocative, Inc. is a leader in web-based coaching solutions for the enterprise. Its sales coaching platform enables sales managers to become better sales coaches through a proven sales coaching software system. Better coaching increases quota attainment, employee engagement, and retention. For more information, visit

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