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Sales Momentum Publishes First eBook and App in Exciting New Sales Mastery Series

Scottsdale, AZ (PRWEB) July 30, 2013

Sales professionals seeking to take their B2B sales performance up a notch will get an expert helping hand this week as business development experts Sales Momentum publish the first ebook and app in an exciting new Sales Mastery Series.

Packed with best practice insight from top performing salespeople in highly competitive markets and filled with the authors’ experiences working with Fortune 1000 and market-leading brands, Mastering Major Account Selling is an indispensable, strategic asset.

Based on more than a quarter century of structured observations of top sales performers, carried out across a wide variety of industries, the lessons contained within Mastering Major Account Selling are tried, tested and proven to achieve sales success. Because the ebook focuses in on what successful top performers do and have done to rack up some of the country’s most impressive major account sales statistics, all of the best practices are designed to be put to use right away. There are no arcane and esoteric strategies and academic models, just practical ways to get the job done.

Richard Ruff, Ph.D., Co-founder of Sales Momentum, said, “A superior sales force is a key to sustaining competitive advantage in major accounts. Because we have trained thousands of salespeople and sales managers on the content of the book, we know that the best practices are learnable. We also know it often pays to return to what we have studied to be sure best practices are being implemented when they are needed most. For this reason, we wanted to ensure that salespeople could always have the best practices available when they go on sales calls, which made our smartphone app the ideal on-the-go solution.”

Created purposefully as an ebook, Mastering Major Account Selling is by design short and easy to navigate. Only the key content is included with no fluff and no page fillers. The content is split into readable and independent topics, all laser focused and relevant to any salesperson developing business in major B2B markets.

Janet Spirer, Ph.D., Co-founder of Sales Momentum adds, “You don’t have to read the whole book to succeed in B2B development using this method, you can go straight to the topic where you need help.”

The book has already garnered a cult following on Amazon, with The Sales Hunter, Mark Hunter commenting, “What I most appreciated about Mastering Major Account Selling is the attention Drs. Richard Ruff and Janet Spirer devote to the specifics that make a difference. It includes really good information on questioning and listening. And I particularly liked the section on identifying leads. I personally think that prospecting skills are something that salespeople continually need to strengthen, no matter how long they've been selling. It is a great book for anyone who has a passion to sell and is always on the lookout for ways to improve!”

John Hoskins, Cofounder of Sales Genomix, said, “The book provides high value content that will pay great dividends to any sales pro or sales manager and it is presented in nice bite size chunks that are easy to understand.”

Major accounts are not just big little accounts – they’re fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts. To find out more and to download the ebook and app, visit

Sales Momentum, LLC partners with companies engaged in major B2B sales to provide sales training experiences that make a difference. The company specializes in customized sales simulations and sales coaching initiatives.

For more than 30 years Richard Ruff and Janet Spirer have worked with the Fortune 1000 to craft sales training programs that make a difference. Richard and Janet co-authored Parlez-Vous Business, to help sales people have smart business conversations with customers and are co-founders of the Sales Training Connection blog. Richard co-authored with Neil Rackham Managing Major Account Sales and Getting Partnering Right.

Janet Spirer, Ph.D.
Principal, Sales Momentum
9280 E. Thompson Peak Parkway - Suite 36
Scottsdale, AZ 85255

Tel: 480-513-0900

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