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Saladax Biomedical, Inc. Announces European Commercialization Team
Date:5/2/2011

Material Sciences Europe GmbH, where he helped launch the AU3000i immunoassay system, a highly advanced, automated in vitro diagnostic system.  Mr. Kenny led a global launch team, providing clinical, scientific and market input for the project, and developed documentation and promotional materials.  Mr. Kenny started his career as manager of a clinical biochemistry laboratory in the UK before moving into the IVD industry and has held numerous positions within multiple diagnostic companies throughout Europe.
  • Janine Dias (KKPD GbR) -- Ms. Dias will be responsible for technical and scientific support for Saladax's European customers and will facilitate clinical studies and performance evaluations of Saladax's products in Europe.  As managing partner of KKPD GbR, Ms. Dias supports KKPD's clients with execution of European market entry strategy, including technical and scientific marketing and sales activities, planning and execution of product evaluations and generation of scientific and sales-oriented product documentation.  Before KKPD, Ms. Dias was product manager and member of Olympus Life Science Research Europa GmbH's Global Product Marketing group where she was responsible for global marketing activities for the AU3000i immunoassay system.

"Given their extensive industry experience, we are confident the European commercialization team we've assembled will successfully lead our growing marketing efforts in Europe," said Edward L. Erickson, president and CEO of Saladax.  "Dr. Sonnenschein, Mr. Kenny and Ms. Dias have proven track records that will allow Saladax to broaden its sales and marketing efforts of My5FU®, the first of the company's innovative dose management assays commercially available."

About Saladax Biomedical, Inc.

Saladax Biomedical develops and commercializes novel diagnostic assays to achieve the promise of perso
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SOURCE Saladax Biomedical, Inc.
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