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Saladax Biomedical, Inc. Announces European Commercialization Team
Date:5/2/2011

BETHLEHEM, Pa., OBERWIL, Switzerland and MUNICH, May 2, 2011 /PRNewswire/ -- Saladax Biomedical, Inc., a privately held company developing and commercializing novel diagnostic assays to achieve the promise of personalized medicine for new and existing therapeutics, announced today the formation of its European commercialization team to expand its European presence.

Reporting to Adrienne Choma, Esq., Saladax VP, Marketing and Sales, members of Saladax's European commercialization team include:

  • Ursula Sonnenschein, Ph.D. (Sonnenscheinbiotec GmbH) -- Dr. Sonnenschein is founder of Sonnenscheinbiotec GmbH in Switzerland, a company offering consulting and market development services for in-vitro diagnostics.  She will lead Saladax's efforts in German-speaking markets by leveraging her extensive experience to oversee sales of My5-FU®.  Dr. Sonnenschein was formerly international marketing and sales manager at Buhlmann Laboratories AG, a Swiss diagnostic company.  Prior to Buhlmann, as director of operations at Pharmacia Diagnostics, she was responsible for production and quality control of the company's autoimmunity division.  Before Pharmacia, she managed the assay development department for Elias GmbH&CoKG, a company focusing on the diagnosis of autoimmune diseases.

  • Paul Kenny (KKPD GbR) -- Mr. Kenny, who has significant knowledge of clinical biochemistry and the clinical laboratory environment, will be involved in Saladax's European sales and scientific support.  As founder and managing partner at KKPD GbR, Mr. Kenny works with multiple diagnostic companies to develop and expand their European presence by aiding in all aspects of the business, including market research, regulatory compliance, specification development, sales and support.  Previously, Mr. Kenny was global product manager at Olympus Life and
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SOURCE Saladax Biomedical, Inc.
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