Senomyx Direct Sales Initiative: Under the Company's new direct sales initiative, rather than relying solely on licensing collaborations for commercialization, Senomyx will also sell certain of its pure, also commonly referred to as 'neat', ingredients to flavor companies that can incorporate them into proprietary flavor systems for their customers. Senomyx's internal commercial organization will handle sales and marketing, as well as supply chain management of third party manufacturers. The direct sales initiative complements Senomyx's existing collaborations, which are based on exclusive or co-exclusive commercialization licenses with partners that pay royalties to the Company.
Sweetmyx ingredients are sweet taste modifiers used with other flavors to restore the desired sweet taste of products in which sucrose or other sweeteners have been reduced.
Sweetmyx SR96 (S9632), a sucrose modifier, is currently being evaluated by flavor companies for end-use in non-alcoholic beverages and powdered beverages. Senomyx expects to receive initial commercial quantities of Sweetmyx SR96 from its contract manufacturer by year-end. Under the terms of Senomyx's agreement with Firmenich that was amended earlier this year, after an exclusive first mover period for Firmenich, Senomyx can begin selling other Sweetmyx ingredients for use in food and selected beverage product categories.
Savorymyx flavors each provide a
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