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Rx Communications Group to Host Panel Discussion for Biotechnology Executives on Communicating with the Media
Date:1/4/2011

NEW YORK, Jan. 4, 2011 /PRNewswire/ -- Rx Communications Group, LLC will host a panel discussion dedicated to better preparing biotechnology executives for media interviews with financial as well as trade journalists. The event will be held at Biotech Showcase™ 2011 taking place in San Francisco on Tuesday, January 11, 2011 from 8:00 am to 9:00 am, PT. The discussion will focus on media interview preparation and understanding the differing needs of financial reporters versus trade reporters.

"This will be a dynamic and interactive panel discussion to help biotech CEOs understand the unique needs of different types of reporters in order to achieve an optimal response," said Sara Jane Demy, Principal of Demy-Colton Life Science Advisors and co-developer of Biotech Showcase™ 2011. "Our panelists are known for their skillful analysis and intelligent reporting on the hottest biotech issues and often write on potential investment ideas. Each will share their insights, views and philosophies on how to communicate your story to your best advantage."

The panel titled "Influence the Press and Improve Your Bottom Line: Understand the Needs of Scientific vs. Financial Reporters and Use that Knowledge to Your Advantage" will feature the following experts:

Kimberly Ha, Global Editor of Pharmawire

Kimberly Ha is the Global Editor for Pharmawire, part of the Mergermarket Group. She has a BA in psychology from New York University, with a concentration in neuroscience and has been with Mergermarket since 2005, covering healthcare. She started out as a financial journalist in Hong Kong, covering live M&A deals, before moving to New York to join Pharmawire in 2007. Kimberly generates daily breaking news, and market moving scoops. Her articles have also appeared in AsiaMoney and Hong Kong Magazine; previously she was a court reporter for the Hong Kong Government.

Gene Marcial, Financial Columnist

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SOURCE Rx Communications Group, LLC
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