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Roka Bioscience Kicks Off Atlas on Tour, a Mobile Demonstration Vehicle for the Food Safety Industry, at IAFP
Date:7/23/2012

WARREN, N.J., July 23, 2012 /PRNewswire/ -- Roka Bioscience introduced the Atlas on Tour vehicle at the 2012 International Association for Food Protection (IAFP) Meeting in Providence, Rhode Island. The custom-built 40-foot vehicle features a working Atlas System and provides an informational forum for food safety laboratories. The vehicle offers food safety professionals the opportunity to experience a full demonstration of the Atlas System, as well as interactive presentations on the technologies that power the system. The vehicle also contains a conference area where participants can discuss their specific testing needs with Roka Applications Specialists.

(Photo: http://photos.prnewswire.com/prnh/20120723/NY42675 )

"The IAFP Meeting was the ideal location for introducing our Atlas on Tour vehicle to the Food Safety Industry and launching the tour," explained Paul Thomas, CEO and President of Roka Bioscience. "The tour gives our customers rare, direct access to a system that can revolutionize their laboratory testing. This type of innovation has to be shared, and we are thrilled to do so in such a personal and accessible way."

IAFP marks the first public stop for the Atlas on Tour vehicle. From there, the tour will take Roka and its Atlas System to industry, government, and academic sites, and trade shows across
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SOURCE Roka Bioscience
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