Navigation Links
Roche Diabetes Care in the U.S. Turns to Social Media to Promote Diabetes Education, Awareness and Advocacy
Date:4/6/2011

INDIANAPOLIS, April 6, 2011 /PRNewswire/ -- Roche Diabetes Care, makers of ACCU-CHEK® products and services, has launched dedicated Facebook and Twitter accounts to promote diabetes education, awareness and advocacy. The company has also expanded its current Diabetes Link blog from Canada to North America.

Roche Diabetes Care's Facebook (www.facebook.com/AccuChekUS) and Twitter (www.twitter.com/accuchek_us) accounts have been created with one goal in mind: help people with diabetes, as well as the friends and families who support them, learn more about how to live healthy lives while successfully managing their diabetes. Roche chose the ACCU-CHEK name for its Facebook and Twitter accounts to help its diabetes customers – most of whom know the company's products only by their brand names – more easily find these new social media tools.

The company also reworked its highly successful blog, Diabetes Link (www.accu-chekdiabeteslink.com), to benefit audiences in both Canada and the United States. Diabetes Link was launched in October 2009.

"Living with diabetes is hard, and the many misconceptions, assumptions and half-truths out there don't make it any easier," said Todd Siesky, public relations and social media manager for Roche Diabetes Care in the United States. "There are a great number of diabetes advocates online who are already doing an outstanding job of education and advocacy work on behalf of people living with diabetes. We hope to amplify their voices as well as highlight issues important to everyone in the diabetes online community."

A partial list of some of the most influential diabetes online writers can be found at Diabetes Link (www.accu-chekdiabeteslink.com) under the headline "What We're Reading." Roche has been working with many of these writers for the past two years to better understand how it can support online education, advocacy and awareness issues important to them.

In addition to following @accuchek_us on Twitter and liking Roche's diabetes Facebook page at AccuChekUS, people interested in diabetes are also encouraged to sign up for the latest postings from the Diabetes Link at www.accu-chekdiabeteslink.com.

About Roche Diabetes Care

Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for diabetes management systems and services. For more than 30 years, Roche has been committed to helping people with diabetes live lives that are as normal and active as possible and has been helping healthcare professionals manage their patients' condition in an optimal way. Today, the ACCU-CHEK portfolio offers people with diabetes and healthcare professionals innovative products, services and comprehensive solutions for convenient, efficient and effective diabetes management—from blood glucose monitoring through information management to insulin delivery. The ACCU-CHEK brand encompasses blood glucose meters, infusion pumps, lancing and data management systems. For more information, please visit accu-chek.com.

About Roche

Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world's largest biotech company with truly differentiated medicines in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management. Roche's personalized healthcare strategy aims at providing medicines and diagnostic tools that enable tangible improvements in the health, quality of life and survival of patients. In 2010, Roche had over 80,000 employees worldwide and invested over 9 billion Swiss francs in R&D. The Group posted sales of 47.5 billion Swiss francs. Genentech, United States, is a wholly owned member of the Roche Group. Roche has a majority stake in Chugai Pharmaceutical, Japan. For more information: www.roche.com.

All trademarks used or mentioned in this release are protected by law.

For further information, please contact:

Todd Siesky
Public Relations Manager
Roche Diabetes Care
Indianapolis, IN
(317) 521-3966 O
(317) 361-7637 C
todd.siesky@roche.com


'/>"/>
SOURCE Roche Diabetes Care
Copyright©2010 PR Newswire.
All rights reserved

Related biology technology :

1. Pivotal Study Validates Roches cobas® HPV Test with HPV-16 and 18 Genotyping for Identifying Women at Highest Risk for Cervical Cancer
2. Halozyme Announces Roche Doses First Patient in Phase 3 Clinical Trial With Subcutaneous MabThera® (rituximab)
3. Roche, Baylor Research Institute Partner in Human Immunology Research
4. Roche Diabetes Care Forms Human Blue Circle, Supports Viral Video for World Diabetes Day
5. Heiner Dreismann, Ph.D., Former President of Roche Molecular Systems, Joins the HistoRx Board of Directors
6. InterMune Sells Danoprevir Rights to Roche for $175 Million
7. Drug Sales in the Leukemia Market Will Be Driven By Therapies From Novartis, Bristol-Myers Squibb, Biogen Idec, Roche and Cephalon
8. Sanford Rose Associates(R)-Rochester Named Top Office
9. Pfizer, Merck, Roche/Genentech, GSK, J&J, BMS and More to Speak at Contracting & Outsourcing 2010
10. Roche Diabetes Care and ICW Announce Technology Partnership
11. International Society for Cellular Therapy (ISCT) joins forces with Roche and Genzyme to launch Cell Therapy Industry Partnership.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... ... 2017 , ... Ellen Matloff, president and CEO of My ... a 2017 Women of Innovation® finalist. Matloff will be among several women to ... dinner recognizes women accomplished in science, technology, engineering and math (STEM), along with ...
(Date:3/23/2017)... March 23, 2017 In today,s ... equities in the Biotech industry: Sangamo Therapeutics Inc. (NASDAQ: ... (NYSE MKT: SYN), and Regulus Therapeutics Inc. (NASDAQ: ... 2017, Credit Suisse upgraded its rating on Pharmaceuticals/Biotechnology to "Overweight" from "Market ... free report at: ...
(Date:3/22/2017)... SANTA MONICA, Calif. , March 22, 2017 ... Council (MassMEDIC) are proud to announce their extended partnership ... Week will be headlined by the 21 st ... UBM,s BIOMEDevice Boston, taking place May 3-4, 2017. ... with Advanced Medical Technology Association (ADVAMED) President and ...
(Date:3/22/2017)... , March 22, 2017 MarketNewsUpdates.com ... ... cancer conditions are being pressured as of late due to ... cancer pain management has a dramatic impact on patient,s quality ... and development activities for identifying new forms of opioid formulations ...
Breaking Biology Technology:
(Date:2/26/2017)... , Feb. 25, 2017  Securus Technologies, ... technology solutions for public safety, investigation, corrections and ... Recidivism and Reentry. "Too often, too ... prisons and county jails are trying to tackle ... inmates and friends and family members. While significant steps ...
(Date:2/21/2017)... -- Der weltweite Biobanking-Sektor wird bis zum ... mit mehr als 50 Vertretern aus verschiedenen Branchen wurde aber ... diese Prognose zu realisieren. ... Zu den Schwierigkeiten für ... für die Biobank, die Implementierung Zeit sparender Technologien, ein ...
(Date:2/13/2017)... Feb. 13, 2017 Former 9/11 Commission border ... Committee, Janice Kephart of Identity Strategy Partners, ... Donald Trump,s "Executive Order: Protecting the Nation From ... 2017):  "As President Trump,s ,Travel Ban, Executive ... now essentially banned the travel ban, it is important ...
Breaking Biology News(10 mins):