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Roche Announces Long-Term Commitment to Tackle Growing Epidemic of Diabetes
Date:5/12/2009

s Stuhr. "Our Behavior Change program helps healthcare professionals address things like diabetes burnout and other psychological barriers to effective self-care. In addition, we have devised unique and powerful tools to help patients discover that change is worthwhile and achievable."

New educational programs and tools within the Behavior Change through Patient Engagement will continue to be rolled out throughout the year. Meanwhile, existing programs have been further enhanced to fully complement the Behavior Change program.

"We are confident that, together, we can change the future of people who have diabetes," Vierstraete added. "That core belief - that behavior change is worthwhile and achievable - is essential and Roche is committed to helping provide the foundation needed for lasting change."

About Roche Diabetes Care

Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for diabetes management systems and services. For more than 30 years, Roche has been committed to helping people with diabetes live lives that are as normal and active as possible and has been helping healthcare professionals manage their patients' condition in an optimal way. Today, the ACCU-CHEK portfolio offers people with diabetes and healthcare professionals innovative products, services and comprehensive solutions for convenient, efficient and effective diabetes management - from blood glucose monitoring through information management to insulin delivery. The ACCU-CHEK brand encompasses blood glucose meters, infusion pumps, lancing and data management systems.

For more information, please visit accu-chek.com.

About Roche

Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnost
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