Roche Announces Long-Term Commitment to Tackle Growing Epidemic o...( Roche announces wide array of ACCU-CH...)

Roche announces wide array of ACCU-CHEK programs centered around Behavior Change through Patient Engagement (SM), including tools for better self-care.

INDIANAPOLIS, May 12 /PRNewswire/ -- Roche, the maker of ACCU-CHEK blood glucose monitoring systems and insulin pumps, announced today its long-term commitment to tackle the growing epidemic of diabetes by its Behavior Change through Patient Engagement (SM) program - a wide array of educational programs and tools that promote more effective self-care.

"As the world leader in diabetes diagnostics, we have a responsibility to provide solutions that overcome a critical gap in diabetes management," said Head of Roche Diabetes Care North America Luc Vierstraete. "Traditional diabetes management tends to focus on telling people with diabetes what to do but that, by itself, doesn't necessarily fully engage patients. Our initiative, Behavior Change through Patient Engagement, is all about helping patients take an active role in their diabetes self-care. We know that keeping patients engaged and focused on self-care is critical to long-term success and better outcomes. We are so committed to this effort, we have already invested more than $14 million toward this initiative and will continue to do so."

Roche's Behavior Change through Patient Engagement program offers:

• Coaching skills for healthcare professionals to help achieve breakthroughs in engagement of patients;
• Free patient education programs to help adults, children and teens make self-management easier; and
• Easy tools that help patients discover that the actions they take every day matters - understanding how things like changes in therapy, foods or activities affect their blood glucose.

"Diabetes is a difficult, frustrating disease," said Roche Diabetes Care Medical Director Dr. Andrea
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