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Roche Announces Back-to-Basics Approach to Diabetes Care - Simpler is Better
Date:5/28/2009

People with diabetes can improve their general health and self-care management by using simple tools to uncover links between lifestyle and blood glucose levels.

INDIANAPOLIS, May 28 /PRNewswire/ -- Roche, the maker of ACCU-CHEK(R) blood glucose monitoring systems and insulin pumps, announced today the availability of two new tools that can help patients pinpoint food and lifestyle choices that have the biggest impact on their blood glucose levels, giving them greater control in their everyday battles against diabetes.

As the world leader in diabetes diagnostics, Roche is rolling out the ACCU-CHEK Testing in Pairs and ACCU-CHEK 360-degree View tools as a way to help adults, children and teens manage their diabetes more easily and more effectively. The initiative is part of Roche's Behavior Change through Patient Engagement (sm) program.

"Diabetes is a 24/7 disease that doesn't give patients a day off," said Dan Kane, vice president of marketing for Roche Diabetes Care North America. "It's relentless, and we understand how difficult it can be to stay motivated, especially when it's not clear what affects blood sugar levels or why the numbers on a patient's meter rise and fall like they do. These simple tools bring clarity to the meaning of those numbers and, more importantly, help patients better understand what influences their results -- and what they can do to improve them."

The ACCU-CHEK Testing in Pairs tool is a simple paper-based way to track blood sugar responses to everyday situations like stress, exercise and eating out. By comparing before-and-after readings around single events for seven days, patients can zero in on one thing that makes a difference for them, instead of trying to change everything at once.

The ACCU-CHEK 360-degree View tool is a paper chart that offers a seven-point profile of blood glucose control. In just three days, it gives a more complete pic
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SOURCE Roche Diagnostics, Inc.
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