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Research Triangle Area Health Care Collaborative Launches Bridges to Excellence(R) Initiative to Improve Quality and Lower Costs
Date:8/19/2007

is in step with a national movement that is proving to be successful."

Chris Viehbacher, president, US Pharmaceuticals, GlaxoSmithKline, agrees. "Chronic diseases, such as heart disease and diabetes, are causing health care costs to soar while patients' health declines." He suggests a three-part solution to provide better care and lower costs: preventive efforts that keep people healthy, proper medical intervention when individuals become ill, and continued innovation to find new cures and make life-ending diseases manageable. "Bridges to Excellence attacks the real driver of healthcare costs-chronic diseases-while empowering physicians to counsel patients to live healthier lives and to treat them in accordance with NCQA standards."

The BTE model has been successful in communities across the country, including the Silicon Valley.

"The collaborative effort between Cisco, Intel, and Oracle, known as the Silicon Valley Pay-for-Performance Consortium, was so significant that we wanted to repeat it in another location with a large concentration of employees," said Sharon Gibson of Cisco. "The results highlighted that the number of physicians recognized by BTE nation-wide doubled. This approach is a win-win for Cisco and our health care system."

"CIGNA HealthCare is a leader in providing our customers and members with the meaningful information that they need to make appropriate health care choices," stated Scott Josephs, MD, market medical executive for CIGNA HealthCare in North Carolina. "We are excited to be part of the RTA collaboration and encourage the use of Bridges to Excellence standards as they provide a platform from which to improve care and recognize physicians who meet or exceed agreed upon national quality measures."

"Primary care physicians routinely make patient care decisions based on their best judgment and current treatment protocols. BTE supports the physician by evaluating care based on disease management standards," sai
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SOURCE Research Triangle Area Health Care Collaborative

Copyright©2007 PR Newswire.

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