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Reportlinker Adds the Top 10 Biotechnology Companies: Positioning, Performance and SWOT Analyses
Date:10/5/2010

bine/efavirenz) 68

Truvada (tenofovir/emtricitabine) 69

Viread (tenofovir disoproxil fumarate) 70

Ranexa (ranolazine) 71

R&D pipeline analysis 71

Profiles of key pipeline products 73

Infectious diseases 73

Growth strategies 76

Continued leadership position in the HIV/AIDS market through line-extensions and robust pipeline 76

Therapeutic area diversification is likely to drive the next wave of growth 76

SWOT analysis 77

Chapter 6 UCB 78

Summary 78

Company overview 79

Sales performance analysis 79

Sales by therapeutic class 80

Regional sales analysis 81

Marketed products 82

Key brands analysis 83

Keppra (levetiracetam) 83

Neupro (rotigotine) 84

Cimzia (certolizumab pegol) 84

R&D pipeline analysis 85

Profiles of key pipeline products 87

CNS disorders 87

Immunology 88

Growth Strategies 89

Transformation into a pure-play biopharmaceutical company to aid long-term growth 89

The SHAPE program is expected to position UCB as a focused specialty player 90

Strategic alliances to play a key role in UCB's future successes 90

SWOT analysis 92

Chapter 7 Biogen Idec 93

Summary 93

Company overview 94

Sales performance analysis 94

Sales by therapeutic class 95

Regional sales analysis 96

Marketed products 97

Key Brands Analysis 98

Avonex (interferon beta-1a) 98

Tysabri (natalizumab) 99

R&D pipeline analysis 100

Profiles of key pipeline products 101

Neurology 101

Cardiology 103

Growth Strategies 104

Franchise extensions and new product development to allow Biogen Idec to retain strong control of

the MS market 104

Increasing focus on monoclonal antibodies (mAbs) to catalyze the next wave of growth 105

SWOT analysis 106

Chapter 8 Ge
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