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Reportlinker Adds The Future of Nutrigenomics: New opportunities in personalized nutrition and food-pharma collaboration
Date:2/16/2010

Over the past decade, consumers have become more concerned for their health and are increasingly inclined to invest in DTC nutrigenetic tests to assess their risk of disease and obtain dietary advice. Healthcare providers too, are keen to shift some of the burden of healthcare costs to individuals and recognize that the personalization of nutrition may be beneficial. The Health and nutrition market is currently worth around $485 billion. This report reviews the business strategies of leading companies regarding the adoption of nutrigenomic technologies and establishment of public-private partnerships as well as potential opportunities for biomarker discovery with the pharma and diagnostic industry to personalize nutrition and medicine.

Table of Contents

The Future of Nutrigenomics

Executive summary 10

Defining nutrigenomics 10

Market drivers 11

Collaborative nutrigenomic research & consortia 12

Leading food & drinks companies: nutrigenomic strategies 13

Leading nutrigenomic testing companies 14

Opportunities: convergence of pharma & diagnostics 15

Challenges: regulation, ethical & IP issues 16

Conclusions 17

Chapter 1 Defining nutrigenomics 20

Summary 20

Introduction 21

'Omic technologies 23

Nutrigenomics and the food & drinks industry 26

Nutrigenomics & food products 28

Nutrigenomics & personalized nutrition 28

Report outline 29

Chapter 2 Market drivers 32

Summary 32

Introduction 33

Drivers for personalized nutrition 34

Healthy aging 34

Consumer demographics 36

Chronic non-communicable disease 38

Urbanization and the emerging markets 40

Global
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