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Reportlinker Adds In Vitro Diagnostics in a Recession: IVD Market Forecasts, Analysis and Success Strategies Report
Date:9/24/2009

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  • World Demand for Diagnostics

  • Keys to Success

CHAPTER TWO: Introduction

  • Background

  • Marketing in a recession - what the experts say about the 4Ps

  • Obama's new deal - boom and bust

  • Musings on what form a reformed U.S. system might take

  • Status quo and future - impressing investors in a bear market

CHAPTER THREE: Market Trends/Demand Analysis

  • Hospital financing

  • The role of new deal for the insured, uninsured and underinsured

  • Payer response to economic stress

  • Demand for esoteric tests

  • World market for IVD tests and services

  • 2009 Market Estimates (N. America, EU West Europe, Japan, China, Latin America, India, EU East Europe, ROW)

  • 2014 Market Forecasts (N. America, EU West Europe, Japan, China, Latin America, India, EU East Europe, ROW)

  • Economic Conditions in United States of America

  • Economic Conditions in Europe

  • Economic Conditions in Japan

  • Economic Conditions in China

CHAPTER FOUR: Market Overview/Supply Analysis

  • Market Analysis, revenue estimates 2007 - 2015


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