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Reportlinker Adds Case Study: Personalized Cancer Therapy - The era of biomarker identification and companion diagnostic co-development
Date:4/28/2011

NEW YORK, April 28, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Case Study: Personalized Cancer Therapy - The era of biomarker identification and companion diagnostic co-development

http://www.reportlinker.com/p0487115/Case-Study-Personalized-Cancer-Therapy---The-era-of-biomarker-identification-and-companion-diagnostic-co-development.html

Introduction

The treatment of cancer has seen a dramatic shift with the addition of molecular targeted therapies. The mixed and unpredictable responses to these targeted therapies are driving the pharmaceutical industry to search for disease and patient characteristics which confer the best response rates. Identification of biomarkers and companion diagnostics will pave the way for personalized cancer therapy.

Scope of this research

• In-depth analysis of companion diagnostic development – when to start development, internal or partnership development, with case study examples

• In-depth analysis of personalized cancer therapy commercial potential – with patient population analysis and case studies

• In-depth analysis of US, EU, and Japanese current and developing regulatory processes for personalized cancer therapy

• Sales forecasts for two key personalized therapies in late stage development - 2010 to 2019 across the seven major markets

Research and analysis Highlights

Pharmaceutical companies face a number of import
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