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Rabobank Releases Annual North American Food & Agribusiness Outlook
Date:12/21/2007

Consumer Trends, Animal Protein Exports, and Biofuels Key Issues in 2008

NEW YORK, Dec. 21 /PRNewswire/ -- Changes in consumer trends, country of origin labeling and developments in biofuels are some of the issues addressed in Rabobank's 2008 North American Food & Agribusiness Outlook.

The Outlook is produced annually by the Food and Agribusiness Research team (FAR) team, which provides information and analysis covering all of the major sectors throughout the food chain. The Americas-based FAR team is part of Rabobank's global FAR group, comprised of 80 research analysts located around the world, who conduct research on subjects of strategic interest to companies and customers within the food, agribusiness and agriculture sectors.

"The agribusiness environment is constantly evolving, reflecting ongoing changes in overall economic and business cycles, consumer preferences, demographic shifts, new product technologies, energy sources, as well as regulatory issues," said Debbie Perkins, Rabobank's Head of Food and Agribusiness Research in North America. "As a result, farmers, input suppliers, food companies and retailers are constantly being forced to rethink their business models."

In the Outlook, Rabobank's FAR team takes an in-depth look at issues that will affect the global agricultural industry in the coming year. Below are highlights of three key issues addressed in this year's Outlook: Consumer Trends, Animal Protein Exports, and Biofuels.

Consumer Trends

The main consumer trends affecting food purchases are health concerns, and increased desire for premium products and for a greater variety of products. With the increased media attention on obesity and associated health problems, consumers are trying to eat healthier foods, placing an increased focus on items such as fruits, vegetables and whole grains.

Additionally, as household disposable income increases and free time diminishes, consumers have an increas
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SOURCE Rabobank America
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