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Qforma Appoints Four Executives in Sales and Field Operations
Date:6/25/2009

d Anaforian joins Qforma following a diverse 25-year career in pharmaceutical sales, sales training and field sales management in addition to experience as the chief operating officer for a large regional commercial property and asset management firm.

Kim Foster began her career in the pharmaceutical data industry at NDC Health (now Wolters Kluwer Health), where she held a series of positions of increasing responsibility. Most recently, Kim worked as an independent contractor on data analysis and programming projects for ArcLight Systems.

About Qforma

Qforma is an advanced analytics and predictive modeling company specializing in solutions for the pharmaceutical and biotech industries. Qforma leverages the talents of physicists, mathematicians and programmers, and has developed a unique approach to quantifying large data flows with the purpose of eliminating the inefficiencies of traditional sales and marketing techniques. In May 2009, Qforma launched "Most Influential Doctors" (MID), a first-of-its-kind online database presented by USA TODAY that provides consumers with information about the top community medical leaders in virtually every metropolitan area in the U.S. The database is available at www.influentialdoctors.usatoday.com.

Qforma is headquartered in Santa Fe, NM, with offices in: Boston, MA; Bucks County, PA; and Princeton, NJ. More information is located at http://www.Qforma.com.

    Media Contacts:
    Lisa Haley, Qforma
    (505) 603-7596
    lhaley@qforma.com

    Jeff Hoyak, MCS Healthcare Public Relations
    (800) 477-9626, ext. 312
    jeffh@mcspr.com


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