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Qforma Appoints Four Executives in Sales and Field Operations

SANTA FE, N.M., June 25 /PRNewswire/ -- Qforma, an advanced analytics and predictive modeling company, today announced the appointments of four executives to sales and field operations positions: Mark J. Grove is appointed Senior Vice President, Sales, New Business; Dean H. Kleyn advances within Qforma from Director, Field Operations to Vice President, Sales and Services; and Rod Anaforian and Kim Foster join Qforma as Directors, Field Operations.

These appointments follow a series of important milestones for Qforma in 2009, highlighted by the launch in May of the "Most Influential Doctors" (MID) database, a new quarterly health feature developed by Qforma and presented by USA TODAY that for the first time provides consumers with access to valuable information about the top healthcare providers in virtually every U.S. metropolitan area.

"This is an exciting, transformational time for Qforma and we are pleased with our continued growth and the increased interest in our technology, products and expertise," said Kelly D. Myers, CEO of Qforma. "Most of all we are proud of the high caliber of professionalism that Qforma is able to bring to our customers, as represented by these four experienced and extremely talented individuals."

Mark J. Grove has held multiple sales positions over the course of his career in the healthcare industry, with a proven record of exceeding goals and advancing to positions of increasing responsibility at such companies as Tyco International, IMS Health, and Concord Management Group. He most recently served as Executive Vice President at Healthy Advice Networks.

Dean H. Kleyn brings to his new position within Qforma more than 15 years of sales, data integrity, advanced analytics, market research and software services experience in the pharmaceutical and biotech industries, enhanced by several years in the health care financing sector.

Rod Anaforian joins Qforma following a diverse 25-year career in pharmaceutical sales, sales training and field sales management in addition to experience as the chief operating officer for a large regional commercial property and asset management firm.

Kim Foster began her career in the pharmaceutical data industry at NDC Health (now Wolters Kluwer Health), where she held a series of positions of increasing responsibility. Most recently, Kim worked as an independent contractor on data analysis and programming projects for ArcLight Systems.

About Qforma

Qforma is an advanced analytics and predictive modeling company specializing in solutions for the pharmaceutical and biotech industries. Qforma leverages the talents of physicists, mathematicians and programmers, and has developed a unique approach to quantifying large data flows with the purpose of eliminating the inefficiencies of traditional sales and marketing techniques. In May 2009, Qforma launched "Most Influential Doctors" (MID), a first-of-its-kind online database presented by USA TODAY that provides consumers with information about the top community medical leaders in virtually every metropolitan area in the U.S. The database is available at

Qforma is headquartered in Santa Fe, NM, with offices in: Boston, MA; Bucks County, PA; and Princeton, NJ. More information is located at

    Media Contacts:
    Lisa Haley, Qforma
    (505) 603-7596

    Jeff Hoyak, MCS Healthcare Public Relations
    (800) 477-9626, ext. 312

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