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Public wants labels for food nanotech -- and they're willing to pay for it
Date:10/28/2013

products such as a Food and Drug Administration website offering additional information about labeled products."

The researchers also found that about 60 percent of the study participants who responded to the follow-up survey were willing to pay an additional 5 to 25 percent of the product price for either nanotechnology-free products or for nanotechnology labeling.

The paper, "Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling," was published online Oct. 7 in Review of Policy Research. Lead author of the study is Jonathan Brown, a former graduate student at the University of Minnesota. The work was supported by National Science Foundation grant SES-0709056.


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Contact: Matt Shipman
matt_shipman@ncsu.edu
919-515-6386
North Carolina State University
Source:Eurekalert

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