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Prolifiq Further Expands Into Medical Markets With New Hire Maureen A. Shaffer
Date:4/14/2009

ngertips," says Maureen Shaffer. "In addition, the myriad regulations require diligence regarding distribution of promotional materials. Prolifiq monitors, routes for approval, and tracks customer receipt and response in real time."

Shaffer's extensive career includes launching the first angioplasty balloon with Cordis Corporation; introducing a market-changing product to replace vascular sutures at United States Surgical as director of marketing; and bringing to market more than 100 minimally invasive cardiac surgery devices at Heartport, Inc. Shaffer holds a BS in biomedical engineering from Duke University.

Medical Device Companies See the Need for Prolifiq

Medical device companies must follow complex regulations from multiple governmental bodies, both domestically at the state and federal levels as well as internationally, when sending product information to customers. Prolifiq allows sales representatives to order and send approved marketing materials electronically from mobile devices, including Blackberry, iPhone and Windows Mobile, allowing the sales team to respond immediately to medical professionals.

About Prolifiq

Prolifiq helps sales professionals use digital content in their 1:1 communications with customers and prospects. With Prolifiq's 1:1 messaging solutions, sellers match the right content to their selling conversation, wrap it in branded messages and measure the effectiveness of their communications. Customers include: Cisco Systems, General Electric, Nortel and Getty Images. For more information, visit www.prolifiq.net

Legal Notice: All rights reserved. Prolifiq is either a trademark or registered trademark and the Prolifiq logo is a trademark of Prolifiq Software, Inc. Product specifications are subject to change without notice.


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SOURCE Prolifiq Software, Inc.
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