Former Customer and New Vice President of Healthcare Brings 22 Years of Strategic Experience in Medical Devices
BEAVERTON, Ore., April 14 /PRNewswire/ -- Prolifiq Software, Inc., today announced that Maureen A. Shaffer has joined the company as vice president of healthcare. In this role, Shaffer will lead Prolifiq's introduction of compliant, mobile email messaging services for sales representatives in the increasingly complex regulatory environment surrounding the medical device, biotech and pharmaceutical sectors.
"Maureen's broad industry experience in marketing medical products is a significant addition to our management team," said Jeff Gaus, CEO of Prolifiq Software. "Maureen has lived the life of our prospective customers and will allow us to better understand and serve our customers. Her deep level of insight is what will make us successful in the medical sales sector."
Maureen Shaffer brings 22 years of experience marketing complex medical technologies working with industry-leading medical device companies. Most recently, Shaffer was vice president of marketing at InSet Technologies, Inc., a developer of implantable pumps for targeted intraspinal drug delivery to treat chronic pain. Prior to that, Shaffer was vice president of marketing at AtriCure, Inc., a NASDAQ-listed pioneer in minimally invasive cardiac ablation. At both companies, Shaffer was a Prolifiq customer.
"Before Prolifiq, providing sales tools in physical, hard copy format to a worldwide sales team was expensive and slow. Digitally delivering videos, brochures, and training materials via branded, compliant email templates increases sales force effectiveness and decreases marketing costs. Sales forces can have access to the tools and templates at their mobile fingertips," says Maureen Shaffer. "In addition, the myriad regulations require diligence regarding distribution of promotional materials. Prolifiq monitors, routes for approval, and tracks customer receipt and response in real time."
Shaffer's extensive career includes launching the first angioplasty balloon with Cordis Corporation; introducing a market-changing product to replace vascular sutures at United States Surgical as director of marketing; and bringing to market more than 100 minimally invasive cardiac surgery devices at Heartport, Inc. Shaffer holds a BS in biomedical engineering from
Medical Device Companies See the Need for Prolifiq
Medical device companies must follow complex regulations from multiple governmental bodies, both domestically at the state and federal levels as well as internationally, when sending product information to customers. Prolifiq allows sales representatives to order and send approved marketing materials electronically from mobile devices, including Blackberry, iPhone and Windows Mobile, allowing the sales team to respond immediately to medical professionals.
Prolifiq helps sales professionals use digital content in their 1:1 communications with customers and prospects. With Prolifiq's 1:1 messaging solutions, sellers match the right content to their selling conversation, wrap it in branded messages and measure the effectiveness of their communications. Customers include: Cisco Systems, General Electric, Nortel and Getty Images. For more information, visit www.prolifiq.net
Legal Notice: All rights reserved. Prolifiq is either a trademark or registered trademark and the Prolifiq logo is a trademark of Prolifiq Software, Inc. Product specifications are subject to change without notice.
|SOURCE Prolifiq Software, Inc.|
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