Former Customer and New Vice President of Healthcare Brings 22 Years of Strategic Experience in Medical Devices
BEAVERTON, Ore., April 14 /PRNewswire/ -- Prolifiq Software, Inc., today announced that Maureen A. Shaffer has joined the company as vice president of healthcare. In this role, Shaffer will lead Prolifiq's introduction of compliant, mobile email messaging services for sales representatives in the increasingly complex regulatory environment surrounding the medical device, biotech and pharmaceutical sectors.
"Maureen's broad industry experience in marketing medical products is a significant addition to our management team," said Jeff Gaus, CEO of Prolifiq Software. "Maureen has lived the life of our prospective customers and will allow us to better understand and serve our customers. Her deep level of insight is what will make us successful in the medical sales sector."
Maureen Shaffer brings 22 years of experience marketing complex medical technologies working with industry-leading medical device companies. Most recently, Shaffer was vice president of marketing at InSet Technologies, Inc., a developer of implantable pumps for targeted intraspinal drug delivery to treat chronic pain. Prior to that, Shaffer was vice president of marketing at AtriCure, Inc., a NASDAQ-listed pioneer in minimally invasive cardiac ablation. At both companies, Shaffer was a Prolifiq customer.
"Before Prolifiq, providing sales tools in physical, hard copy format to a worldwide sales team was expensive and slow. Digitally delivering videos, brochures, and training materials via branded, compliant email templates increases sales force effectiveness and decreases marketing costs. Sales forces can have access to the tools and templates at their mobile fi
|SOURCE Prolifiq Software, Inc.|
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