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Prolifiq Announces Software for Life Sciences: Accelerates Sales, Embeds Adherence to Regulatory Compliance, Incorporates Good Promotional Practices
Date:9/14/2009

PHILADELPHIA, Sept. 14 /PRNewswire/ -- Today at the annual RAPS (Regulatory Affairs Professionals Society) conference in booth #607, Prolifiq announced software that allows Life Sciences companies to comply with an increasingly complex web of regulations governing sales communication. Prolifiq for Life Sciences--designed for medical device, pharmaceutical and biotechnology companies--is used to organize, send and track approved digital content to health care practitioners. Mobile sales representatives can customize and disseminate approved sales materials to prospective customers. An embedded rules engine monitors the communication and helps users engage in Good Promotional Practices (GPP).

Constantly evolving guidelines, regulations and laws from multiple governmental bodies make it increasingly difficult for life sciences companies to provide scientific, promotional and educational materials to health care practitioners. Since practitioners often view companies as a valuable source of information, there is strong market demand for a product that facilitates communication that complies with such standards as the FDA's Good Reprint Guidance.

How Prolifiq for Life Sciences Works

Prolifiq for Life Sciences enables mobile sales representatives to easily send approved, compliant information electronically. Imagine a medical device sales representative and a physician walking through a hospital hallway, or at the scrub sink, and the physician needs product materials immediately. Using a mobile device (including Blackberry, iPhone or Windows Mobile) the representative instantly accesses and distributes information--promotional collateral, brochures, videos, podcasts and links--right then and there. The physician receives the information instantly in his/her email inbox. By responding immediately to provider requests, the sales representative can be responsive and remain co
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