"At first, I was totally inexperienced in the film world," Siegel said. "But I tackled the situation like I would any scientific or business problem: I did as much research as possible, and then I sought out the wisdom and advice of people who know more about the subject than anyone else."
Siegel's motivation for this self-imposed crash course in the movie biz is the same basic tenant at the very heart of the Molecularium project: the critical need for instilling young people of all ages with a passion for science and a lifelong yearning to learn more about the world around them.
Embedded in the fabric of every creative and strategic decision that Siegel, Schadler, and Garde made concerning "Molecules to the MAX" was the notion of "stealth education." At the end of the day, "Molecules to the MAX" is about educating viewers and raising public science literacy, Siegel said. But to make the movie an effective vehicle to propagate this important scientific and educational message, it was imperative that the team not allow the core properties of the medium immersive, engaging entertainment to take a back seat.
"After watching the movie, parents, children, and teachers all rave about the storyline, the characters, the songs, and the animation they just love it," Siegel said. "But we've also done before-and-after assessments that prove viewers coming out of the theater know a great deal more about atoms and molecules in the world around them than they did before they experienced the movie. They learned without even trying. Tha
|Contact: Michael Mullaney|
Rensselaer Polytechnic Institute