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Professor-turned-producer learns the movie biz
Date:9/9/2008

ing and simulations, to marketing the film and filling IMAX and other giant-screen theaters with eager moviegoers.

Siegel is intrigued to see how "Molecules to the MAX" will fare not only against Hollywood blockbusters, but also against the growing cadre of sharks, dinosaurs, insects, historic sites, and heavenly bodies that have become the bread and butter of the giant-screen movie industry. Though Siegel concedes that "Molecules to the MAX" may not be on a trajectory to become the next "Star Wars" or "Finding Nemo," he is confident that the new film is poised for considerable long-term success both in the entertainment world, and in fulfilling the project's paramount goal of boosting global science literacy.

The first barometer of this success will come this week, when Siegel and Jonathan Barker, president of "Molecules to the MAX" distributor SK Films, unveil a clip from the film at the Giant Screen Cinema Association's 2008 International Conference and Trade Show held in New York City. SK Films and Siegel will also hold private screenings of a digital version of the full movie for theater owners and other industry VIPs. These initial viewings will be important not only for drumming up a buzz, but for landing deals to show the film in giant-screen theaters across the country and around the world.

"I may be somewhat biased, but I think the completed show, with its high-quality visuals and sound, is going to excite the giant-screen industry," Siegel said.

A few years ago, the depth of Siegel's knowledge and experience of the film world was limited to watching the occasional movie. But after his experience as executive producer on "Molecules to the MAX," alongside fellow Molecularium project executive producers and Rensselaer professors Linda Schadler and Shekhar Garde, he can now talk shop with the best in the business. In addition to establishing a distribution relationship with SK Films, Siegel has successfully solicited the
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Contact: Michael Mullaney
mullam@rpi.edu
518-276-6161
Rensselaer Polytechnic Institute
Source:Eurekalert  

Page: 1 2 3 4 5

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