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Procare Health lanza con éxito Veeva CRM basado en la nube
Date:10/22/2013

225;n disponibles en tiempo real, permitiendo actuar de forma inmediata. Esto también da acceso a la gestión de información actualizada del cliente para una visibilidad completa de todas las interacciones del cliente con representantes en el campo. "Es una ventana que nos da la oportunidad de mejorar los esfuerzos de marketing y ventas permitiendo a nuestros clientes alcanzar sus metas comerciales de forma más rápida," añadió Gaslain. Procare proporciona a las compañías farmacéuticas soporte de ventas a terceros, por lo que es imperativo encontrar un CRM ágil que pueda ser fácilmente adaptable a las necesidades únicas de cada cliente. La solución también tenía que ser rápida de implementar, con un sistema totalmente funcional predefinido que fuera fácilmente configurable para satisfacer las necesidades de cualquier cliente rápidamente. Procare implementó el Veeva CRM en sólo cuatro semanas, aumentando drásticamente su efectividad de ventas y marketing.

"Veeva CRM es tan intuitivo y fácil de utilizar que nuestros equipos de ventas se han adaptado rápidamente, incluso los representantes menos familiarizados con la tecnología moderna," explicó Gaslain, "optimizando desde el primer momento la eficacia de la visita apoyándose en la poderosa funcionalidad del sistema y sin apenas esfuerzo tras haber recibido menos de un día de formación."

Procare ha trabajado estrechamente con Veeva y Pharma Advisors, el socio de servicios locales de Veeva, para la implementación. "Trabajar con recursos españoles locales que hablan nuestro idioma nos ayudó a hacer el proceso más sencillo," destacó Gaslain. "Con todo, tuvimos un gran apoyo del equipo colectivo de Veeva. Todos los implicados en el proyecto estaban altamente comprometidos con nuestro éxito - que es exactamente cómo nosotros tratamos a
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SOURCE Veeva Systems
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