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Probiotic Action Announces Probiotics Lead the Digestive Health Market
Date:3/14/2013

Miami, FL (PRWEB) March 14, 2013

While Probiotics have been used for centuries, recently many in the food industry are highlighting just how important the tiny germs are for digestive health. Information from a recent article on naturalproductsinsider.com gives statistics on just how much market penetration probiotic use for digestion is taking over, Probiotic Action explains the growth in probiotic use.

Probiotic Action spokesman, Fernando Perez states, “In an industry where fiber, enzymes, minerals and herbal supplements like ginger, fenugreek, aloe and licorice were once widely used to help digestion and aide in the healing of disease and disorders, many are finding the probiotics, and prebiotics are providing better results and longer health benefits.”

The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)reported in the article that 60 to 70 million Americans are currently plagued by digestive diseases. Diseases including chronic constipation, peptic ulcer, inflammatory bowel diseases (IBDs), irritable bowel syndrome (IBS), gastroesophageal reflux (GERD) and gastrointestinal (GI) infections.

In order to combat the growing number of digestive health issues, companies have invested several food categories, promoting the addition of probiotics to their list of ingredients Food products like: baby food, to digestive aids and enzymes frozen desserts, food supplements, meal replacements, dairy, yogurt, and kefir products containing probiotics have jumped nearly 80 percent in sales as stated by researchers from SPINS. Additionally, in the past year, digestive health vitamins and supplements accounted for over 226 Million dollars in sales .

Probiotic action suggests that the increased trend in probiotic use and marketing is due to the
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