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Prairie Heart Institute of Illinois Wins Two CLIO Healthcare Awards
Date:12/1/2009

SPRINGFIELD, Ill., Dec. 1 /PRNewswire/ -- Prairie Heart Institute of Illinois (PHII), is proud to announce that it was recently awarded two statuettes at the first-ever CLIO Healthcare Awards event on Nov. 13 in New York City. The CLIO Healthcare Awards recognizes creative excellence and innovation in the healthcare advertising industry and is an extension of the CLIO Awards, one of the world's most recognized awards competitions for advertising, design and interactive. PHII won both a silver in the "Television/Cinema/Digital: Direct to Consumer - Corporate Communications" category, and a bronze in the "Print: Direct to Consumer - Corporate Communications" category.

"Every day we strive to embody the standards of excellence and innovation in the heart care we deliver. It is especially pleasing to be recognized with a CLIO, which has come to symbolize excellence and innovation in the advertising industry," said James Zito, PHII CEO. "Advertising is one tool we can use to communicate with our current and potential patients. This recognition will challenge us to deliver that communication in original ways that enhance the message."

PHII is a community-based cardiovascular network of hospitals that offer cardiovascular clinics staffed by world-renowned Prairie Cardiovascular cardiologists. The ads receiving the CLIO Healthcare recognition were a part of PHII's "Blue Ribbon" advertising campaign. The campaign focuses on PHII's world-class heart care led by doctors who bring an 'obsessive attention to detail' in everything they do in rural central and southern Illinois communities. To view the winning ads first-hand, visit http://pioneersatheart.com/media.html.

The CLIO Awards and CLIO Healthcare Awards are produced by Nielsen Business Media, and are a part of The Nielsen Company, a global information and media company. For more information about the CLI
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SOURCE Prairie Heart Institute of Illinois
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