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Practice Fusion Expands Executive Team with New VP of Marketing and Senior Business Development Director
Date:4/19/2011

n.com/careers

About Liz Meyerdirk:

Liz Meyerdirk brings more than eight years of experience in the health technology and services sectors.  Her background includes corporate strategy, new business development and the execution of strategic and financial transactions.  Most recently, she served as Associate Vice President of Corporate Strategy and Business Development for MedeAnalytics, a healthcare analytics software firm, where she focused on sourcing, evaluating and executing acquisitions, strategic alliances and new business opportunities.  She also has experience in growth stage venture investing at Technology Crossover Ventures and in healthcare investment banking at Morgan Stanley.

At Practice Fusion, Meyerdirk leads the company's corporate and business development initiatives.  She establishes strategic partnerships to generate new healthcare features and opportunities for the 77,000 medical professionals using Practice Fusion's free, web-based EHR.

"Practice Fusion presents a very compelling challenge: not just to serve the small physician market with EHRs, but to drive innovation within the larger healthcare ecosystem.  Healthcare has always been my passion, so I jumped at the opportunity to join a team dedicated to better serving the medical community.  By delivering tools, services and partnerships to Practice Fusion's medical community, we improve patient care and make doctors' jobs easier," said Meyerdirk.

About Paul Willard:

As Vice President of Marketing, Paul Willard joins Practice Fusion from Coupons.com where he grew the company to a top 100 website with tens of millions of monthly visitors. Willard drove all Coupons.com advertising, branding, user experience, user interface design, graphic design and copy; expanding the company into a major US brand. At Practice Fusion, he manages all user acquisition and marketing initiatives.

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