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Pittsburgh Based ParentPlus Enters Collaboration with Vitrolife
Date:11/21/2011

PITTSBURGH, Nov. 21, 2011 /PRNewswire/ -- ParentPlus LLC, a Pittsburgh based product development company specializing in commercializing innovative and proprietary human fertility technologies, is entering into a license agreement with Vitrolife AB Sweden, with the aim of further development of new products for IUI (Intra-Uterine Insemination, artificial insemination).

"I am proud and pleased to announce the signing of this agreement which is a notable milestone on our way to realize our vision to give millions of couples accessible, less complicated and less costly fertility options with a higher rate of success," said Karl Forssman, President and CEO of ParentPlus LLC. "We look forward to the opportunity to help these couples turn their dream of holding a newborn into reality."

Mr. Forssman continued, "The very number of IUI treatments currently being performed constitutes a great commercialization opportunity. Our partner, Vitrolife, is currently committed to improving every step during the in vitro fertilization (IVF). By combining our research and testing strengths within IUI with Vitrolife's proven support of IVF treatments world wide, we see opportunities to increase the value of IUI within assisted fertilization through more effective treatment." Mr. Forssman concluded, "ParentPlus's research and testing around our IUI product has been long and extensive. With this collaboration and a clear roadmap ahead, our next step as a growing organization is to be able to raise capital for product development and integration of other related products."

About Intra-Uterine Insemination, artificial insemination (IUI)

In many countries IUI treatment is a requirement before IVF (In Vitro Fertilization) treatment can begin. It is estimated that there is a market for between 4-6 million treatments a year, with a market value around USD 150-300 million. IUI, "artificial insemination," is a process where the sperm are prepar
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SOURCE Pittsburgh Life Sciences Greenhouse
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