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Physicians in Europe Rate Novartis #1 on Service Delivery, While Merck Earns Top Honors in the US
Date:2/17/2009

nnels of communication, in addition to traditional rep visits. Continuing medical education (CME), medical and treatment support, peer-led discussions and events and Internet sites are the four information channels that physicians value most.

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TNS Healthcare provides market research consulting to the worldwide pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. It offers globally consistent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and DTC promotional assessment.

Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market and opportunity assessment, segmentation, positioning, message and campaign creation, pricing, forecasting, attitude and awareness measurement and post-launch tracking. It delivers information across stakeholders -- including physicians, patients and consumers -- to help companies anticipate and impact customers' behaviors. TNS Healthcare provides both qualitative and quantitative offerings, using traditional and on-line methodologies, combining worldwide reach with local expertise.

www.tnsglobal.com/healthcare

About TNS...

TNS is a global market information and insight group.

Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.

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