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Physicians in Europe Rate Novartis #1 on Service Delivery, While Merck Earns Top Honors in the US
Date:2/17/2009

y important. When looking at the US and five European markets, more than three-quarters of doctors place a high value on physician education and information services. We see the most significant value increase in the US, where the percent of GPs rating physician education as important rose from 66% in 2008 to 71% in 2009. More than 70% of physicians in the UK and France and more than 80% in Germany, Spain and Italy also place high value on physician education.

In addition, physicians place great value on practice and support services, with more than half of the GPs surveyed putting high importance on those types of offerings. Almost half of physicians across the US and Europe also place high value on both physician Internet services and patient management, education and support.

When asked where they are seeing the greatest improvements in service, about 80% of physicians note positive change in Internet programs for doctors, while 60% indicate better Internet programs for patients. In addition, close to 70% see improvement in physician education programs, while almost half say that they are benefiting from enhanced patient management programs.

"Interestingly, across all countries combined, only about a third of doctors report seeing a change in their overall interactions with pharma companies," says Mark Sales, Global Practice Leader, Stakeholder Management for TNS Healthcare. "This is down from last year when almost half -- 45% -- noted a change. This may be due to the fact that alternative channels, such as Internet services, have not yet filled the gap left by sales force reductions. It also may be a reaction to some of the new promotional guidelines and regulations that have prohibited more traditional 'services,'" such as theater tickets, free lunches for office staff, golf balls and other non-medically relevant gifts."

It is important to note that doctors are finding value in many cha
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SOURCE TNS Healthcare
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