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Phlo Affiliate Announces Significant Distribution Expansion In California

JACKSONVILLE, Fla., July 14 /PRNewswire-FirstCall/ -- Phlo Corporation (Pink Sheets: PHCP) (the "Company") announced today that the market penetration in Northern California of its vitality beverage, AQISS(TM), will be significantly expanded with the help of Morris Distributing, one of the largest specialty beverage distributors in the San Francisco Bay Area.

A Phlo affiliate has reached an agreement in principal with Morris Distributing providing for the distribution by Morris of AQISS(TM) vitality beverages. Morris Distributing has served Marin, Sonoma, Napa and San Francisco counties for over a decade. Morris distributes beverage brands such as Arizona, Perrier, San Pelligrino, Jones Soda, Nestle Spring Water, Welch's, Izzy Juices, Newman's Own Juices and many other fine products. Through a solid core of non-alcoholic beverage brands and beer products, it offers over 900 products to retailers for public consumption. Morris serves all channels of distribution to the retail trade.

Rudy Prajza, President and CEO of all of the Company's beverage operations, said today that, "The Morris/AQISS alliance significantly broadens AQISS's(TM) retail presence and consumer accessibility and is one of a number of aggressive new marketing and sales initiatives currently under way. The Company will continue to announce additional significant developments."

Mr. Prajza joined the Company in October 2007. Prior to joining the Company, he was the Worldwide Account Director for The Coca-Cola Company while at McCann-Erickson as Executive Vice President. Prior to that, he was the Global Managing Director of the Mars Inc. account worldwide while serving as Executive Vice President of D'Arcy Advertising in London.

AQISS(TM) features the Company's Instant Nano Hydration and Cell Armor technologies, providing instant, direct delivery of rehydration and cell-repair-and-protection payloads into the bloodstream beginning through the membranes of the mouth. These Instant Nano Hydration and Cell Armor technologies help provide sustained wellness necessary for life's performances and vigorous longevity. In addition, the Company's nano-encapsulation technology prevents the destruction of its active payloads in the stomach.

Phlo is a biotechnology company and a manufacturer and marketer of products (primarily liquids) containing patented and patent-pending biotechnologies. Phlo is focusing its technology generation and acquisition efforts on those technologies related to enhancing cognition and personal performance, reducing the effects of aging, and to assisting the prevention or delaying of the onset of chronic diseases.

Certain statements made herein that are not historical constitute "forward-looking" statements within the meaning of the Private Litigation Reform Act of 1995 and may contain words such as "anticipate," "believe," "expect," "future," "may," "will," "should," "plan," "projected," "intend," and similar expressions to identify such forward-looking statements. Such statements are based on a number of assumptions and on information and estimates supplied to Phlo Corporation by sources currently available to it. Such assumptions and estimates are subject to uncertainties, contingencies, and other factors, many of which are beyond Phlo Corporation's control. Actual results may differ materially from the statements set forth above.

SOURCE Phlo Corporation
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