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Pharmasmart International Taps Top Executive Ashton Maaraba to Head Global Sales and Marketing
Date:7/22/2008

PharmaSmart International Inc, a Rochester, NY company today announced it is bringing aboard Ashton S. Maaraba, a key Pharmacy, Pharmacy Services & HBC industry leader, to head up global sales and marketing.

(PRWEB) July 22, 2008 -- PharmaSmart International Inc, a Rochester, NY company today announced it is bringing aboard Ashton S. Maaraba, a key Pharmacy, Pharmacy Services & HBC industry leader, to head up global sales and marketing. Previously as a senior executive at FLAVORx, Ashton presided over wide scale Domestic, US and international deployment of FLAVORx programs. He was credited with delivering results that helped make FLAVORx a standard throughout today’s core retail pharmacy practice. In addition to directing PharmaSmart's Domestic US and international sales & marketing Ashton will be developing and implementing key corporate growth initiatives.

PharmaSmart President, Fred Sarkis, states “Ashton's hiring comes at a perfect time as PharmaSmart emerges as the premiere innovator in retail blood pressure management. We are experiencing rapid growth, and Ashton's expertise and executive experience assist us in maintaining our trajectory from both a sales, and marketing innovation standpoint.

Sarkis further adds,”We are committed to making PharmaSmart the premiere blood pressure management solution for pharmacies world-wide. Ashton will be working closely with retail customers, NACDS, NCPA, ECRM, FMI and CACDS as well as other key industry related organizations to build and help execute customized patient care programs that deliver results.

Maaraba adds, “Health care providers worldwide are looking for an accurate, reliable means of tracking blood pressure between physician visits. PharmaSmart technology offers an elegant solution that positions community pharmacy as a key solution provider. I look forward to working again with our retail pharmacy partners to deliver the next generation in both BP care and a complete BP center.”

Josh Sarkis, PharmaSmart’s Sr. VP Business Development mentions, “PharmaSmart's patented technology, and unique approach to blood pressure management represents a paradigm shift.    We are developing unique partnerships and programs that will help close the circle of care, and expand the reach of retail pharmacy professional care programs. Ashton is passionate about our value proposition, and he is uniquely qualified to oversee our worldwide sales and marketing objectives."

About PharmaSmart International
PharmaSmart designs, manufactures, and distributes innovative blood pressure screening systems to assist in the detection and management of hypertension. With 20 years of experience, PharmaSmart maintains more than 5000 blood pressure kiosks both domestic & international, administering over 65 million blood pressure tests per year. Using advanced “smart card” technology and connectivity capability, Pharma-Smart revolutionizes the way blood pressure data is managed—improving hypertension awareness, prescription compliance, and physician reporting.
For more information please contact: PharmaSmart Corporate Communications
                                                            Mary Ann Rutkowski (800)781.0323

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Read the full story at http://www.prweb.com/releases/2008/07/prweb1131624.htm


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