Navigation Links
Pharmaceutical Marketing Done Right: Archi-Tech Systems Unveils Version of Proven Analytics Solution for Campaign Management
Date:7/10/2008

WEST TRENTON, N.J., July 10 /PRNewswire/ -- Archi-Tech Systems, a leading provider of pharmaceutical data analytics and reporting solutions, today announced DART(TM) PromoTrack, a new solution custom-designed to rapidly measure the impact of pharmaceutical marketing campaigns and prescriber promotions. Archi-Tech has tailored its proven DART technology to meet the specific needs of pharmaceutical marketers, seamlessly integrating disparate promotional campaign and Rx sales data to facilitate on-the-fly analytics and reporting. For the first time, marketers have endless configurations of critical data at their fingertips to better monitor advertising, sampling, educational seminars, and other promotional tools for compliance and effectiveness.

"Pharmaceutical marketers are challenged to run successful campaigns under tight budgets and intense regulatory scrutiny. But with mountains of data to sift through, they often cannot properly measure the results of their promotions to adapt their strategies accordingly," said Prashant Kohli, Vice President of Sales and Marketing for Archi-Tech. "DART PromoTrack provides faster, more accurate insight into specific campaigns to improve planning, streamline targeting, enhance messaging, ensure compliance -- and ultimately maximize marketing dollars spent."

Built on the proven DART solution, already widely used by the pharmaceutical industry for instant, in-depth analytics and reporting on sales, marketing, and managed care data, DART PromoTrack offers unmatched flexibility to analyze and report on any configuration of data across the full scope of prescriber metrics and activity. This brings together Rx, call/sample, demographic, campaign, promotional, and other detail in a single view that encompasses millions of physicians and multiple markets and specialties. Pharmaceutical marketing teams can run multi-dimensional searches in seconds, conduct ad-hoc analyses, and generate instant reports on a wide range of datasets and parameters, regardless of volume or complexity. This yields actionable information to more effectively track marketing initiatives, manage control group activity, monitor trends, review results against actual performance, and more.

About Archi-Tech

Archi-Tech Systems is a leading provider of solutions for instant analytics and powerful reporting for pharmaceutical sales, marketing, and managed care departments. Balancing deep data expertise with advanced technology solutions and a unique service model, Archi-Tech addresses the full scope of a company's data analysis and reporting needs, no matter how simple or complex. The company's solutions offer unmatched speed and compression for any type of data, from any source, regardless of volume or complexity. In addition, the Archi-Tech team offers more than 100 years of combined experience with industry leading data vendors, and direct pharmaceutical client service experience. This translates to a unique understanding of the data, and exactly how our clients need to use it. For more information, visit http://www.archi-tech.com.


'/>"/>
SOURCE Archi-Tech Systems
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Pacira Pharmaceuticals, Inc. Adds Board Member and Key Senior Management
2. Par Pharmaceutical to Launch meclizine HCL Tablets
3. Christopher Kurtz Joins Alexza Pharmaceuticals as Vice President, Global Supply Chain and Sustainment Engineering
4. Lilly to Acquire SGX Pharmaceuticals
5. New MedPredict Report Highlights Trend Toward Early Diagnosis and Treatment of Rheumatoid Arthritis, Impact on Pharmaceutical Development
6. Pharmaceutical Institute, in Collaboration With Campbell Alliance, Releases Second Edition of Breakthrough Book on the Inner Workings of the Pharmaceutical Industry
7. Edison Pharmaceuticals Receives Commendation From the City of San Jose
8. Huifeng Bio-Pharmaceutical (HFGB) Information to Be Available Through Standard & Poors Market Access Program
9. Transcept Pharmaceuticals Appoints Key Senior Executives
10. Addrenex Pharmaceuticals Licenses New Compound to Sciele Pharma for the Treatment of Hypertension and Other Potential Indications
11. Peregrine Pharmaceuticals Awarded DTRA Contract Worth up to $44.4 Million to Develop Bavituximab for Viral Hemorrhagic Fevers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... Cancer experts from ... believe could be a new and helpful biomarker for malignant pleural mesothelioma. Surviving ... to read it now. , Biomarkers are components in the blood, tissue ...
(Date:6/27/2016)... ... June 27, 2016 , ... Newly ... technologies, services and solutions to the healthcare market. The company's primary focus is ... manufacturing, sales and marketing strategies that are necessary to help companies efficiently bring ...
(Date:6/27/2016)... PHILADELPHIA , June 27, 2016  Liquid ... today announced the funding of a Sponsored Research ... study circulating tumor cells (CTCs) from cancer patients.  ... changes in CTC levels correlate with clinical outcomes ... therapies. These data will then be employed to ...
(Date:6/24/2016)... on a range of subjects including policies, debt and investment ... Speaking at a lecture to the Canadian Economics ... the country,s inflation target, which is set by both the ... "In certain areas there needs to be frequent ... not sit down and address strategy together?" He ...
Breaking Biology Technology:
(Date:6/2/2016)... 2016   The Weather Company , an IBM Business ... industry-first capability in which consumers will be able to interact ... questions via voice or text and receive relevant information about ... Marketers have long sought an advertising solution that can ... personal, relevant and valuable; and can scale across millions of ...
(Date:5/16/2016)... May 16, 2016   EyeLock LLC , a ... the opening of an IoT Center of Excellence in ... expand the development of embedded iris biometric applications. ... of convenience and security with unmatched biometric accuracy, making ... aside from DNA. EyeLock,s platform uses video technology to ...
(Date:4/28/2016)... GOTHENBURG, Sweden , April 28, 2016 ... 1,491.2 M (139.9), up 966% compared with the first quarter of ... Operating profit totaled SEK 589.1 M (loss: 18.8) and the operating ... SEK 7.12 (loss: 0.32) Cash flow from operations was ... , The 2016 revenue guidance is unchanged, SEK 7,000-8,500 M. ...
Breaking Biology News(10 mins):