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Pharmaceutical Institute Launches New Training Series Focused on Managed Markets Excellence
Date:4/14/2009

RALEIGH, N.C., April 14 /PRNewswire/ -- Pharmaceutical Institute (PI), the leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-learning series titled Managed Markets Excellence(TM). The series was developed following a recent benchmarking initiative, including senior training leaders from 17 large and midsize pharmaceutical and biotech companies. The study found that managed markets knowledge emerged as a top-three need, while the need to increase technology to deliver high-quality training, also emerged as a top need.

The Managed Markets Excellence(TM) series, developed in partnership with subject-matter experts from Campbell Alliance, is a comprehensive series of e-courses designed to fill the critical need for basic and advanced managed markets knowledge for commercial professionals.

  • Introduction to Managed Markets - This course provides team members with the managed markets foundation they need to be able to engage in thoughtful discussions about managed care, including proper terminology, the managed markets buying process, the various channels and stakeholders involved in managed markets, the influence of the Pharmacy & Therapeutics (P&T) Committee, how payers and health plans control drug utilization and selection, and the impact of tier placement and generic availability on market share.
  • Reimbursement - The reimbursement environment for pharmaceuticals and healthcare services is extremely complex. This course helps team members understand the various processes and systems used in the industry, including the basic structure for both Medicare and commercial healthcare coverage, coding and billing systems, prospective payment systems, key distinctions in reimbursement systems, and major trends in reimbursement and coverage of specialty drugs.

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