"'Understanding Pharma' provides a practical perspective on the full range of functional areas within a pharmaceutical or biotech company, while showing how all of the parts of this complex enterprise work together and influence one another," said Dan Blue, Executive Director of Pharmaceutical Institute. "The book is designed to serve as an excellent resource for anyone working within or around the pharmaceutical industry, including industry veterans, newcomers, students, journalists, consultants, and scientists. It really offers a comprehensive overview of the industry as a whole and how these companies work."
Of the revised edition's 12 chapters, nine are devoted to individual functional areas: Discovery, Drug Development, Medical Affairs, Business Development, Marketing, Sales, Managed Markets, Manufacturing Operations, and Trade and Distribution. Each chapter describes the function's basic responsibilities and its importance to the larger organization; provides details on key tasks, processes, and activities; discusses how the function is typically organized; and describes any supporting functions normally associated with it.
-- "Discovery" covers milestones in the discovery process, as well as new discovery methods.
-- "Drug Development" charts the progression from preclinical through clinical development and FDA approval.
-- "Medical Affairs" provides details on effectively communicating the science behind innovative products.
-- "Business Development" explains the considerations and activities involved in the in-licensing of products to build a company's pipeline.
-- "Marketing" outlines this commercial function's role across the
commercial life cyc
|SOURCE Pharmaceutical Institute|
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