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PennWell Launches Bio-Optics World Magazine and Web Site
Date:1/15/2008

rld magazine will cover molecular imaging, spectroscopy, micros copy, cytometry, optical trapping, biosensing, microfluidics, cell biology, genomics, proteomics, and tissue engineering. Each issue also showcases application, market, and technology developments for therapeutic applications of lasers and optics in ophthalmology, dermatology, cardiology, urology, dentistry, and neurology. The magazine also tracks the latest developments at key government agencies related to funding and technology initiatives in the life sciences.

The first BioOptics World Webcast, to be broadcast Feb. 18, 2008, will focus on trends in optical technologies for cancer diagnostics. The presenter is Rebecca Richards-Kortum, Stanley C. Moore Professor and chair of the bioengineering department at Rice University and a well-respected re searcher in the field of biomedical engineering and biomedical optics. Future web casts will focus on microscopy, OCT, DNA sequencing, forensics/pathology, and neuro- imaging.

"Our goal for BioOptics World is not just to explain how the technology works and how it is being used, but to provide critical information about the potential for these technologies and applications to change the future of medicine," said Kathy Kincade, Editor-in-Chief. "A majority of the biomedical research being conducted today involves identifying and understanding real issues related to real people. We want to humanize the technology by looking at how it is helping to improve patient care and the role it is playing in the creation of a new medical paradigm -- what the National Institutes of Health refers to as 'predictive, pre-emptive, personalized, and participatory' medicine."

About PennWell

PennWell Corporation is a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power, water, electronics, semiconductor, contamination con
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