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PennWell Launches Bio-Optics World Magazine and Web Site
Date:1/15/2008

TULSA, Oklahoma, Jan. 15 /PRNewswire/ -- Looking to capitalize on the rapidly growing market for optical technologies and instrumentation in the life sciences, PennWell Corporation has officially launched its latest venture, BioOptics World. The new magazine and web site are now live and available at http://www.bioopticsworld.com.

Comprising a bi-monthly magazine, monthly e-Newsletter, and web site (with daily news, products, application notes, web casts, and more), BioOptics World focuses on the design, development, and utilization of optical technologies for the study, diagnosis, and treatment of disease and disease processes. It is intended for biomedical researchers and engineers involved in the development and fabrication of optical components and systems used in the life sciences, as well as for scientists and clinicians who utilize these technologies, including biologists, physicists, physicians, pathologists, forensic scientists, pharmaceutical companies, and government agencies.

"The goal of BioOptics World is to provide engineers, biologists, researchers, and clinicians with a magazine and web site that will facilitate the sharing of ideas among these disciplines," said Christine Shaw, Group Publisher & Sr. Vice President. "BioOptics World is designed to appeal to anyone interested in understanding how light interacts with the human body at the cellular, molecular, and tissue levels, and what the implications of this might be in the diagnosis and treatment of disease."
The Premier issue of BioOptics World features:

-- An article on next-generation OCT technologies and applications by

Wolfgang Drexler.

-- An overview of advances in DNA sequencers as manufacturers race

toward the $1000 genome.

-- A review/forecast of the medical-laser market.

-- An interview with OCT pioneer James Fujimoto.

Upcoming issues of BioOptics World magazine will cover molecular imaging, spectroscopy, micros copy, cytometry, optical trapping, biosensing, microfluidics, cell biology, genomics, proteomics, and tissue engineering. Each issue also showcases application, market, and technology developments for therapeutic applications of lasers and optics in ophthalmology, dermatology, cardiology, urology, dentistry, and neurology. The magazine also tracks the latest developments at key government agencies related to funding and technology initiatives in the life sciences.

The first BioOptics World Webcast, to be broadcast Feb. 18, 2008, will focus on trends in optical technologies for cancer diagnostics. The presenter is Rebecca Richards-Kortum, Stanley C. Moore Professor and chair of the bioengineering department at Rice University and a well-respected re searcher in the field of biomedical engineering and biomedical optics. Future web casts will focus on microscopy, OCT, DNA sequencing, forensics/pathology, and neuro- imaging.

"Our goal for BioOptics World is not just to explain how the technology works and how it is being used, but to provide critical information about the potential for these technologies and applications to change the future of medicine," said Kathy Kincade, Editor-in-Chief. "A majority of the biomedical research being conducted today involves identifying and understanding real issues related to real people. We want to humanize the technology by looking at how it is helping to improve patient care and the role it is playing in the creation of a new medical paradigm -- what the National Institutes of Health refers to as 'predictive, pre-emptive, personalized, and participatory' medicine."

About PennWell

PennWell Corporation is a diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power, water, electronics, semiconductor, contamination control, optoelectronics, fiberoptics, enterprise storage, fire, emergency services and dental. Founded in 1910, PennWell publishes 75 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, web sites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma, the company has major offices in Nashua, New Hampshire; Houston, Texas; London, England; Campbell, California; Fairlawn, New Jersey; Moscow, Russia; Schwabisch Gmund, Germany; and Hong Kong, China. http://www.pennwell.com

Media contact:

Adrienne Adler

Marketing Director

603.891.9420


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SOURCE PennWell Corporation
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