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Patients Fail to Take Fake Medicines Risk Seriously
Date:10/26/2007

rch and communication. We bring together knowledge and skills from right across the healthcare sector - commercial and public - and we have an unparalleled understanding of the needs of the end user.

http://www.togetherforhealth.co.uk

The World Health Organisation (WHO) defines counterfeit medicines as those that are: 'deliberately and fraudulently mislabelled with respect to identity and/or source. Counterfeiting can apply to both branded and generic products. Counterfeit products may include products with the correct ingredients or with the wrong ingredients, without active ingredients, with insufficient active ingredients, or with fake packaging.'

(1) International Medical Products Anti-Counterfeiting Taskforce

Further information and press enquiries to:

Neil Fullbrook, Cadence Market Strategy, telephone: +44(0)207-847-4037 Email: neil@theCadenceTeam.com


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