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Partnership With SearchMedica.com to Enhance Web Searches on ModernMedicine.com
Date:3/4/2008

Exclusive alliance will deliver quality, on-demand content for medical

professionals

NEW YORK, March 4 /PRNewswire/ -- Healthcare professionals who use Advanstar's ModernMedicine.com will experience enhanced Web search results as a result of a newly announced strategic partnership with SearchMedica.com, the medical professional's search engine. ModernMedicine.com is an innovative, online clinical decision-support resource.

"SearchMedica is proud to supplement ModernMedicine.com in its effort to provide quality, credible healthcare information to medical professionals," said Cyndy Finnie, senior product manager for SearchMedica. "SearchMedica is committed to connecting physicians and other healthcare professionals to these trusted resources, ultimately improving patient care."

As part of this strategic partnership, SearchMedica.com will power ModernMedicine's Web searches, driving reliable medical search results to the ModernMedicine.com search results page. In turn, ModernMedicine.com will offer users access to credible professional medical search results on SearchMedica.com.

"ModernMedicine.com provides healthcare professionals with instant answers to clinical and practice management questions from highly credible and trusted sources," said David Hoo, vice president of marketing for Advanstar Life Sciences Marketing. "The partnership with SearchMedica enhances our content and features and fits with our new digital strategy to bring timely, high quality content to the medical community aggregated from strategic partners as well as our own brands."

ModernMedicine provides healthcare professionals with access to a robust, cross-specialty library of content that is complemented by interactive tools and features. The beta version registered more than 25,000 users in 2007 with minimal promotion. As of February 29, 2008, registration had surpassed 50,000, and the site is now being further expanded with a goal of registering 150,000 users or more.

In addition to ranking search results according to relevance as many search engines do, SearchMedica also organizes results into such categories as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative or complementary medicine. This segmented organization makes it easier than ever for healthcare professionals to pinpoint the information they seek.

About SearchMedica.com:

SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica.com than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica.com is advertiser supported, medical professionals pay nothing to use the specialty search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at http://www.SearchMedica.com.

About ModernMedicine.com:

ModernMedicine.com (http://www.modernmedicine.com) is an online service of Advanstar Communications Inc. (http://www.advanstar.com), a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 47 events, 60 publications and directories, 95 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.


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SOURCE SearchMedica.com
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