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Partnership With SearchMedica.com to Enhance Web Searches on ModernMedicine.com
Date:3/4/2008

Exclusive alliance will deliver quality, on-demand content for medical

professionals

NEW YORK, March 4 /PRNewswire/ -- Healthcare professionals who use Advanstar's ModernMedicine.com will experience enhanced Web search results as a result of a newly announced strategic partnership with SearchMedica.com, the medical professional's search engine. ModernMedicine.com is an innovative, online clinical decision-support resource.

"SearchMedica is proud to supplement ModernMedicine.com in its effort to provide quality, credible healthcare information to medical professionals," said Cyndy Finnie, senior product manager for SearchMedica. "SearchMedica is committed to connecting physicians and other healthcare professionals to these trusted resources, ultimately improving patient care."

As part of this strategic partnership, SearchMedica.com will power ModernMedicine's Web searches, driving reliable medical search results to the ModernMedicine.com search results page. In turn, ModernMedicine.com will offer users access to credible professional medical search results on SearchMedica.com.

"ModernMedicine.com provides healthcare professionals with instant answers to clinical and practice management questions from highly credible and trusted sources," said David Hoo, vice president of marketing for Advanstar Life Sciences Marketing. "The partnership with SearchMedica enhances our content and features and fits with our new digital strategy to bring timely, high quality content to the medical community aggregated from strategic partners as well as our own brands."

ModernMedicine provides healthcare professionals with access to a robust, cross-specialty library of content that is complemented by interactive tools and features. The beta version registered more than 25,000 users in 2007 with minimal promotion. As of February 29, 2008, registration had surpassed 50,000, and the site is now being further expanded w
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SOURCE SearchMedica.com
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