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Parents Recommend Americord over CBR & Viacord
Date:2/25/2013

ical courier is included, and clients are not billed until their cord blood collection meets strict industry benchmarks for cell count, volume, and condition, and has been stored safely at the company laboratory.

Americord relies almost entirely on word-of-mouth marketing. While other cord blood banks spend up to 50% of revenues on marketing efforts, Americord works hard to keep marketing costs low. As a result, the company is able to pass these savings on to clients, offering a more affordable cost for this important service. Americord's clients frequently recommend the company to friends and family, and all parties benefit. In fact, clients' willingness to share information about the company with friends and family has driven the majority of the company's growth. While other companies continue to engage in a costly cycle of paying off doctors in return for promoting their services and paying for expensive marketing campaigns, Americord has adopted a strategy that is less controversial, less expensive, and remarkably effective. As a result, the company is being propelled to the forefront of the cord blood banking industry.

Martin Smithmyer , the CEO of Americord, thanked families that have banked their babies' cord blood with Americord in a statement on Friday, "Our extraordinary growth rate in 2012 truly validates the efforts we have made to provide the highest quality cord blood banking services at the most affordable cost. Families interested in banking cord blood are choosing Americord more than ever before and we are happy to deliver the highest quality customer service to our clients."

About Americord Registry
Americord Registry is a leader in the advancement of umbilical cord blood, cord tissue and

SOURCE Americord Registry
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